Credit-crunched consumers seek small indulgences to sweeten reality
Implications - The recession has contributed to the rise in cute products, like childish foods, as consumers gravitate to playful innovations and light-hearted comforts. Specialty cupcake shops are being flooded by customers looking for afternoon indulgences and even turning to them as substitutes for elaborate cakes.
Trend Themes
1. Cute Food - Cute food is a trend that arose from consumers seeking playful and light-hearted indulgences during the recession.
2. Customized Desserts - Customized desserts, like the themed cupcakes shown, are in demand and offer opportunities for innovation in the baking and pastry industry.
3. Creepy Confections - Creepy confections, like the anatomical cupcakes and gamer cupcakes, are becoming popular beyond Halloween and offer unique opportunities for the pastry and gaming industries.
Industry Implications
1. Baking and Pastry - The rise of customized, themed, and even creepy desserts present a strong opportunity for innovation in the baking and pastry industry.
2. Entertainment and Gaming - The popularity of gamer cupcakes and other themed treats offer an opportunity for innovation in the entertainment and gaming industry.
3. Packaging and Transport - Products like the Cupcase individual cupcake carrier show a demand for innovation in packaging and transport for cupcakes.
11 Featured, 36 Examples:
2,137,288 Total Clicks
Date Range:
Feb 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:
