Retailers use temporary concepts to create fast brand awareness
Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
Trend Themes
1. Pop-up Shops - Temporary shops that suddenly appear and disappear attract consumers with the appeal of exclusivity and newness.
2. Immersive Experiences - Pop-up shops can partner with other industries to create immersive experiences like those involving interactive art, food, and socializing.
3. Mobile Marketing - Pop-up shops provide a new and unique way of getting products or services in front of a wider audience and can be used in various locations and settings.
Industry Implications
1. Retail Industry - Pop-up shops are a great way for retailers to promote their products in various locations for a limited amount of time.
2. Hospitality Industry - Pop-up shops can team up with hospitality businesses to provide immersive food and drink experiences.
3. Art Industry - Pop-ups shops can incorporate interactive art experiences or be entirely focused on displaying art for sale, becoming a new venue for artists and galleries.
12 Featured, 90 Examples:
3,396,856 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
Hot
Consumer Insight Topics:
