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Prodependency

Promoting the benefits of cohabitation

Implications - The credit crunch has caused many couples to move in together more rapidly than they would have before due to financial logic. Consumers feel supported by, and therefore favor, companies that promote the benefits of "what's mine is yours" relationships and of cohabitation.
Trend Themes
1. Co-living - The credit crunch, and rising living expenses, have led to an increase in cohabitation, creating a demand for products tailored towards couples living together.
2. Matching Couple Products - Couples are seeking creative and playful ways to show their affection for each other, fueling the trend for matching couple products.
3. Eco-friendly Handmade Products - Consumers are seeking rare exclusiveness in their products in a world where everything is easily replicable via computers and digital mechanisms, triggering a shift towards handmade products that align with eco-friendly values.
Industry Implications
1. Fashion - Fashion designers can cater to the trend of matching couple products by creating unique and playful matching couple clothing and accessories.
2. Home Goods - Co-living opens up opportunities for retailers to create household items such as pajamas, cushions, cups, and hand warmers designed for couples living together.
3. Art and Design - Designers who offer innovative and unique products, such as codependent balloon art installations, are able to cater to consumers seeking novelty and exclusiveness.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 55 Examples:
7,913,724 Total Clicks
Date Range:
Jan 09 — Dec 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Tattoos for Couples
Tattoos for Couples
Matching Body Ink Designs To Signify Everlasting Love
OK, pass over the sick bucket—these ten matching tattoos are just too much for me. These are images of tattoos couples had done in pairs. I’m willing to bet that at least 8 of these relationships have… MORE
Pajamas for Couples
Pajamas for Couples
‘LoveMe Before LoveMe After' His-and-Hers Sleepwear
A perfect pair of couple’s pajamas. Graphic and textile designer Frédérique Daubal has created this sleepwear set called 1+1 (LoveMe Before, LoveMe After) as part of The Love Design Exhibit in Milan, Italy.… MORE
Undies for Couples
Undies for Couples
Mushy Underwear for Lovers Only
Romance and love can be expressed in many different ways. Couples can get matching towel sets or hand-holding gloves, but here are some sets of underwear that will drive your man (or woman) wild. Panties… MORE
Lovers' Gloves
Lovers' Gloves
Hand Warmers for Couples
These Lovers’ Gloves are made for couples who just can’t keep their hands off each other. The adorable glove set includes a Siamese twin-like hand warmer that lets couples hold hands in the winter. The… MORE
Matching Couple Couture
Matching Couple Couture
Will Davidson Captures His and Her Looks for V Magazine
For the latest issue of V Magazine, Will Davidson captures models in “Let’s do it all Over the World.” The “Let’s do it all Over the World” editorial by Will Davidson for V Magazine has models in matching… MORE
Designs for the Codependent
Designs for the Codependent
Keetra Dean Dixon's 'Objects of Co-Dependancy' Art
Chances are pretty good you've read or heard about the rising prominence of codependency in relationships, which is why we thought designer Keetra Dean Dixon's "Objects of Co-Dependancy" collection is… MORE
Animal Sweaters for Couples
Animal Sweaters for Couples
The Chloe Sevigny Opening Ceremony Knits are Wild
The latest pieces from the Chloe Sevigny Opening Ceremony collection are fit for the safari—if not for an expedition, at least for blending in with the wildlife. Knit sweaters and cardigans in thick… MORE
Fashion for Couples
Fashion for Couples
'TforTwo' Reflect The State of Your Heart When You're Together and Apart
TforTwo has a line of fashion for couples that is a bit over-the-top, but since Valentine's Day is probably one of the only days of the year it's socially acceptable to be overly cheesy, it's fitting to… MORE
Cups for Couples
Cups for Couples
Key to My Heart Etched on Pint Glass Set
These his and hers cups are perfect for couples. Bring these out to the patio on a hot summer day, and your friends will truly think you and your partner are the cutest couple just by showing them who… MORE
Cushions for Couples
Cushions for Couples
‘Made for Each Other' PB & J Pillow Set
This adorable ‘Made for Each Other’ pillow set is perfect for couples who mesh together as well as peanut butter and jelly. They’re the hand-drawn creation of Etsy artisan Diffractionfiber, who uses… MORE
Notecards for Couples
Notecards for Couples
‘Mercy' Cards by Set Editions Stop a Lover's Quarrel
Your significant other may get a kick out of getting the last word in during an argument, but these ‘Mercy’ notecards from Set Editions are noise-free ways to end a fight. With phrases like “I am right… MORE
Couple Cultivation
Couple Cultivation
The Twin Handled Fork Offers Horticultural Happiness in Relationships
If you are looking for ways to get closer to that special someone, you should probably grab one of these Twin Handled Forks. Made of steel and oak by artist Biggles, this unusual looking fork was made… MORE

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