Embellishing with little luxuries goes a long way in a hard economy
Implications - The recession has caused people to cut back on flashing opulence, both by those who can no longer afford it and those who opt for discreetness to respect those whose economic comforts dwindled. This modesty has given rise to little luxuries and adornments that aren't over the top but still offer a hint of glitz.
Trend Themes
1. Little Luxuries - Amidst recession, modesty has given rise to little luxuries and adornments that aren't over the top but still offer a hint of glitz.
2. Individualistic Style - Current fashion trends are encouraging consumers to flaunt their individual styles rather than conforming to the crowd.
3. Masculine Jewelry - Men are borrowing from women's fashion to create unique pieces and vice versa, companies should take the mentality of this demographic into consideration when creating an ad campaign, and foster a deeper connection.
Industry Implications
1. Jewelry Industry - The rise of little luxuries, macabre-chic accessories, and multi-ringed hands in the fashion world signals opportunities for the jewelry industry.
2. Fashion Industry - Business professionals in the fashion industry can take note of consumer's love for unique, limited availability items that express their values and personality
3. Wedding Industry - The modern wedding ceremony has become more individualistic, with consumers seeking non-traditional options for bouquets, like brooch bouquets.
13 Featured, 84 Examples:
3,424,970 Total Clicks
Date Range:
Apr 09 — Dec 09
Trending:
Hot
Consumer Insight Topics:
