Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Activists vs Fashion Industry

Clean the Sky - Positive Eco Trends & Breakthroughs

PETA Protests Donna Karan

— September 11, 2008 — Social Good
Not to take away from the value of their efforts, but it's pretty amusing to see the ongoing battle between PETA and the fashion industry. We've recently seen French Vogue flip PETA the finger, now it's time for PETA to strike back, and they did at the Donna Karan DKNY 20th anniversary show.

In addition to shouts of "Stop the insanity! No blood for vanity!" and "D-K-N-Y! How many animals have to die!" at the show's tent, two female PETA activists made it to the show's runway with signs that read, "Donna Dump Fur."

I am patiently awaiting the next episode in the drama...
Trend Themes
1. Anti-fur Campaigns - Opportunity for fashion companies to innovate with eco-friendly and cruelty-free materials and disrupt the fur industry.
2. Sustainability in Fashion - Growing trend of consumers demanding eco-friendly and ethically produced fashion creates opportunities for brands to offer sustainable options and challenge traditional industry practices.
3. Activism in Fashion - Increasing activism in fashion from organizations like PETA and consumers demands fashion companies to align with ethical and environmental values, creating opportunities for innovation and disruption.
Industry Implications
1. Fashion and Apparel - The fashion industry can capitalize on the trend of sustainability and animal rights activism by producing eco-friendly and cruelty-free fashion products.
2. Textile Manufacturing - Innovating with new materials and production techniques that are eco-friendly and animal-cruelty free can disrupt traditional textile manufacturing practices.
3. Environmental Activism - Growing demands of consumers for ethical and eco-friendly products create opportunities for environmental activists to collaborate with fashion and textile companies and expand their mission.
3.6
Score
Popularity
Activity
Freshness