Mythbusters RFID Segment Axed
Marissa Brassfield — September 2, 2008 — Pop Culture
References: dsc.discovery & boingboing.net
Discovery Channel’s Mythbusters team are known for exposing flawed myths through science and unique testing. There are some myths, however, that even the Mythbusters can’t touch. In the first two minutes of this video clip, Adam Savage speaks to a group at the HOPE (Hackers on Planet Earth) conference about why Mythbusters hasn’t aired a segment on RFID security.
RFID, or radio-frequency identification, is an automatic identification method that uses tags and readers. Tags can be incorporated into a product, like access cards, or an animal, like livestock tags or pet microchips, to help with identification. The Mythbusters segment purportedly discussed the flaws in RFID security, and credit card companies quickly and mightily lawyered up to ensure Discovery Channel would never air it.
RFID, or radio-frequency identification, is an automatic identification method that uses tags and readers. Tags can be incorporated into a product, like access cards, or an animal, like livestock tags or pet microchips, to help with identification. The Mythbusters segment purportedly discussed the flaws in RFID security, and credit card companies quickly and mightily lawyered up to ensure Discovery Channel would never air it.
Trend Themes
1. RFID Security - Disruptive innovation opportunity: Develop alternative, more secure methods for RFID identification.
2. Censorship in Media - Disruptive innovation opportunity: Create platforms or channels for sharing censored content and promoting free speech.
3. Legal Challenges in Technology - Disruptive innovation opportunity: Provide legal services specialized in technology and innovation to help navigate legal challenges.
Industry Implications
1. Technology - Disruptive innovation opportunity: Develop advanced RFID technology with enhanced security measures.
2. Media and Entertainment - Disruptive innovation opportunity: Build platforms for uncensored content creation and distribution.
3. Legal - Disruptive innovation opportunity: Establish legal consultancies focusing on the intersection of technology and media.
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