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Speaking in Dance

The popularity of YouTube dance videos reflects a universal bond

Implications - Video dance tributes have boomed in popularity due largely to the notion that anyone can partake. Whether for sheer amusement or for promotion, dance tributes foster positive connections in a universally upbeat language. They're a way to have fun, show off and bond with strangers -- without actual communication.
Trend Themes
1. Flash Mobs - The popularity of flash mob dance tributes to music legends demonstrates the value of collectively honoring shared cultural passions, and presents opportunities for advertising associated products to interested audiences.
2. Nostalgia Marketing - The prevalence of posthumous Michael Jackson tributes and other throwbacks proves that products associated with cultural icons can still find massive audiences and presents opportunities for industries to tap into public nostalgia like crafting memorabilia.
3. Guerrilla Marketing - The popularity of spontaneous employee and guerrilla dance stunts demonstrates the success of breaking through the noise with unexpected, interactive marketing campaigns that intimately connect the passerby with the brand.
Industry Implications
1. Music Industry - The value of spontaneous dance tributes shows how the strength of music still resonates with people of all ages, connecting generations through the shared cultural experience of music icons and presents opportunities for new musical genres that elicit high-energy emotional responses.
2. Marketing Industry - The success of unanticipated flash mob and guerrilla dance campaigns demonstrates an appetite for public interactions and suggests that bold, choreographed ads are an effective means of engaging customers.
3. Entertainment Industry - The public's inclination to pay homage to distinguished cultural icons through dance campaigns shows a deep appreciation for nostalgic, emotionally significant entertainment experiences, providing opportunities for new content related to past genres and audiences that thrive on intertextuality.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 59 Examples:
983,429 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
Warm

Featured Examples

play_circle_filled21,000 Person Guerrilla Dances
21,000 Person Guerrilla Dances
Oprah Flash Mob Kickoff Party on Chicago's Magnificent Mile
We've seen some innovative guerrilla dances, but the Oprah flash mob has got to be the biggest! A group of 21,000 Oprah fans performed a choreographed dance on Chicago's Magnificent Mile to the song "I… MORE
play_circle_filledMassive Tribute Flash Mobs
Massive Tribute Flash Mobs
12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration. Mexico City held a massive flash mob that attracted more than… MORE
Impromptu 90s Traffic Dances
Impromptu 90s Traffic Dances
The Hammer Pants Flash Mob Strikes Santa Monica Blvd
If you missed the Hammer Pants Flash Mob in an LA clothing store earlier this month, you're in luck, because another baggy-gold-pants-wearing crew just invaded urban California, and the second video is… MORE
play_circle_filledCommemorative Flash Mobs
Commemorative Flash Mobs
Michael Jackson Fans Gather in SF to Dance the Night Away
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… MORE
play_circle_filledLandmark Dance Tributes
Landmark Dance Tributes
Paris Flash Mob Gets Sexy Under the Eiffel Tower to David Guetta
We’ve seen plenty of flash mobs, but now we get to see what happens when they’re given the French touch. This flas hmob in Paris was a big public dance performed right under the Eiffel Tower to the song… MORE
play_circle_filledSpontaneous Employee Dances
Spontaneous Employee Dances
This Electric Slide at Microsoft Store Video Makes Me Glad I Buy Apple
Okay, so I’m doing a little bit of gauntlet-throwing with my subtitle, but after watching this ‘Electric Slide at Microsoft store’ video, I’m relieved that I buy Apple. Microsoft store employees in a Mission… MORE
Hammer Pants Flash Mobs
Hammer Pants Flash Mobs
LA Store is Rushed by Dancers in Golden Pants
Some unsuspecting skinny jeans-buying shoppers were stunned when they were flash mobbed by a horde in golden Hammer Pants. The crowd ran into the trendy Sunset Boulevard store and began dancing to “U Can’t… MORE
play_circle_filledCeremonial Guerrilla Dance
Ceremonial Guerrilla Dance
Flash Mob Michael Jackson Tributes in Stockholm, Sweden
What better way than with a flash mob Michael Jackson tribute to celebrate the King of Pop? The video above is footage from Sergels Torg and the Central Station in Stockholm, Sweden from a few days ago… MORE
play_circle_filledAlpine 'Thriller' Dances
Alpine 'Thriller' Dances
4 Skiiers Do an Epic Mountaintop Michael Jackson Tribute
OK, OK, so Michael Jackson tribute videos aren't 'new' anymore, but this mountaintop Michael Jackson tribute is a whole new take on creative commemoration! Shot at the top of a powdery white ski hill in… MORE
Posthumous Dance Tributes
Posthumous Dance Tributes
“Dancing With the Stars” Michael Jackson Homage
It seems that with all of the recent celebrity deaths, televised celebrity dance competition “Dancing With The Stars” is trying to cash by attracting viewers. After a televised tribute to “Dirty… MORE
Sword Fight Wedding Dances
Sword Fight Wedding Dances
The Ariel and Andrew Dragon LEGO Wedding Goes Against Convention
Everyone has their own personal style, and I am firm believer that this should be reflected in all parts of their lives. Most importantly so, it should show in their wedding. The Ariel and Andrew dragon… MORE
play_circle_filledUmbrella Dancers
Umbrella Dancers
Geometry-inspired Choreographed Art by Julie Tremblay
At first, these just look a bizarre installation of umbrella clumps, but if you saw Julie Tremblay's art piece in real life, you'd realize that encased within each black cluster is a person. Moving in… MORE

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Martino Gamper and Wallpaper Magazine Create a Modern Chair Arch
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