The popularity of YouTube dance videos reflects a universal bond
Implications - Video dance tributes have boomed in popularity due largely to the notion that anyone can partake. Whether for sheer amusement or for promotion, dance tributes foster positive connections in a universally upbeat language. They're a way to have fun, show off and bond with strangers -- without actual communication.
Trend Themes
1. Flash Mobs - The popularity of flash mob dance tributes to music legends demonstrates the value of collectively honoring shared cultural passions, and presents opportunities for advertising associated products to interested audiences.
2. Nostalgia Marketing - The prevalence of posthumous Michael Jackson tributes and other throwbacks proves that products associated with cultural icons can still find massive audiences and presents opportunities for industries to tap into public nostalgia like crafting memorabilia.
3. Guerrilla Marketing - The popularity of spontaneous employee and guerrilla dance stunts demonstrates the success of breaking through the noise with unexpected, interactive marketing campaigns that intimately connect the passerby with the brand.
Industry Implications
1. Music Industry - The value of spontaneous dance tributes shows how the strength of music still resonates with people of all ages, connecting generations through the shared cultural experience of music icons and presents opportunities for new musical genres that elicit high-energy emotional responses.
2. Marketing Industry - The success of unanticipated flash mob and guerrilla dance campaigns demonstrates an appetite for public interactions and suggests that bold, choreographed ads are an effective means of engaging customers.
3. Entertainment Industry - The public's inclination to pay homage to distinguished cultural icons through dance campaigns shows a deep appreciation for nostalgic, emotionally significant entertainment experiences, providing opportunities for new content related to past genres and audiences that thrive on intertextuality.
12 Featured, 59 Examples:
985,518 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:
