Nectar & Green is Reviving the Tradition of Milk Delivery with a Twist
Laura McQuarrie — June 11, 2016 — Lifestyle
References: nectarandgreen & vegnews
Traditional milk delivery services that involve a milkman and glass bottles may have gone by the wayside, but Nectar & Green is reviving the concept for a new consumer segment. Nectar & Green specializes in the creation of small-batch organic freshly pressed almond milk and delivers its dairy-free beverages to local subscribers. Founder Laurel McConville says that "We’re like the milkman—the reinvented milkman."
As well as having appeal to those who follow plant-based diets, this service will be popular among health-conscious consumers who want to avoid buying beverages that are heavily processed and filled with animal by-products and preservatives. Nectar & Green's almond milk beverages are made with just two ingredients—almonds and purified water.
Along with dairy-free milkman services like this one, other facets of the meat and dairy industry are being transformed with a plant-based twist, such as with vegan and vegetarian butcher shops.
As well as having appeal to those who follow plant-based diets, this service will be popular among health-conscious consumers who want to avoid buying beverages that are heavily processed and filled with animal by-products and preservatives. Nectar & Green's almond milk beverages are made with just two ingredients—almonds and purified water.
Along with dairy-free milkman services like this one, other facets of the meat and dairy industry are being transformed with a plant-based twist, such as with vegan and vegetarian butcher shops.
Trend Themes
1. Plant-based Delivery Services - Opportunity for small-batch plant-based delivery services like Nectar & Green to cater to health-conscious consumers.
2. Reinvented Food Delivery Models - The concept of milk delivery can be reinvented to offer different types of unprocessed, freshly-made and organic beverages, expanding to other food delivery models that prioritize freshness and sustainability.
3. Sustainable Food Delivery - Sustainable and environmentally-friendly packaging, distribution and delivery methods can be explored by dairy-free milkman services to further disrupt traditional takeaway and food delivery services.
Industry Implications
1. Plant-based Food Industry - Nectar & Green's plant-based delivery service is a part of a growing industry that caters to health-conscious and environmentally-conscious consumers who are looking for alternative food sources.
2. Healthy Beverages Industry - The trend of plant-based delivery services can further propel the healthy beverages industry by promoting freshly-made, organic and unprocessed alternatives to traditional animal-based products.
3. Sustainable Packaging Industry - Sustainable packaging solutions can be explored by dairy-free milkman services to disrupt traditional food delivery companies and offer more environmentally-friendly options to both consumers and other delivery services.
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