The New Glacier Fruits Packaging Features a Union Jack Design
Katherine Pendrill — June 9, 2016 — Lifestyle
To celebrate Queen Elizabeth's 90th birthday and the upcoming summer Olympics, Big Bear Confectionery has announced the release of a patriotic packaging design for its popular Glacier Fruits boiled sweets. Like other brands, the patriotic makeover gives the company a tangible way to show off its proud British heritage.
The limited-edition packaging for Glacier Fruits consists of a large Union Jack design the covers the entire length of the packet. The bold design is meant to help the brand connect with patriotic Brits during a time that includes momentous occasions such as the Queen's birthday, the Olympic games and even the EU referendum. As the head of trade marketing for Big Bear Confectionery Ross Stanley explains, "These sweets offer a real fun factor, and celebrate all things British with a big summer of sports and events ahead."
The limited-edition packaging for Glacier Fruits consists of a large Union Jack design the covers the entire length of the packet. The bold design is meant to help the brand connect with patriotic Brits during a time that includes momentous occasions such as the Queen's birthday, the Olympic games and even the EU referendum. As the head of trade marketing for Big Bear Confectionery Ross Stanley explains, "These sweets offer a real fun factor, and celebrate all things British with a big summer of sports and events ahead."
Trend Themes
1. Patriotic Packaging - Opportunity for businesses to create limited-edition packaging designs that connect with consumers during significant cultural events and celebrations.
2. Celebrating Heritage - Brands can showcase their cultural heritage through bold and eye-catching packaging designs, appealing to consumers' sense of national pride.
3. Brand Associations - Opportunity for companies to create positive associations with national events, showcasing their support and connection to the local community.
Industry Implications
1. Confectionery - Confectionery brands can leverage the power of patriotic packaging to engage consumers and boost sales during key national celebrations and events.
2. Marketing and Advertising - Marketing and advertising agencies can offer creative design services to help brands develop eye-catching and impactful patriotic packaging concepts.
3. Event and Merchandising - Event and merchandising companies can collaborate with brands to create custom packaging for special occasions, providing unique and memorable experiences for consumers.
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