Facebook Video Takes on YouTube Through Live and Recorded Features
Meghan Young — April 6, 2016 — Tech
References: newsroom.fb & techcrunch
One social media giant is digging in as a versatile source for all sorts of sharing; the latest Facebook Video hub essentially takes on YouTube. It provides people with a place to upload live and recorded video to share with friends and followers alike. Created using a standalone app, Facebook Videos is also a destination for discovering videos catergorized by topic instead of simply stumbling across them in the feed.
What looks like a great tool, Facebook Video also takes on Periscope with its Live feature. Unlike Periscope, live Facebook videos can be permanently saved for replaying instead of disappearing after 24 hours. Since "video ads are the hottest thing in marketing," according to Tech Crunch, this launch can mean big things for the successful social media platform. But only time will tell.
What looks like a great tool, Facebook Video also takes on Periscope with its Live feature. Unlike Periscope, live Facebook videos can be permanently saved for replaying instead of disappearing after 24 hours. Since "video ads are the hottest thing in marketing," according to Tech Crunch, this launch can mean big things for the successful social media platform. But only time will tell.
Trend Themes
1. Social Media Video Hubs - Facebook's video hub is challenging YouTube by providing a versatile platform for sharing live and recorded videos.
2. Live Video Streaming - Facebook's Live feature is disrupting the industry by allowing users to permanently save and replay live videos, competing with apps like Periscope.
3. Video Advertising - The rise of video ads in marketing creates an opportunity for Facebook to leverage its video hub and attract advertisers.
Industry Implications
1. Social Media - The social media industry has witnessed the emergence of Facebook's video hub as a major player in video sharing and streaming.
2. Online Video - The online video industry is experiencing disruption as Facebook's video hub aims to challenge YouTube's dominance.
3. Digital Advertising - Facebook's video hub presents new opportunities for the digital advertising industry, particularly in the realm of video ad marketing.
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