Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
Laura McQuarrie — June 11, 2016 — Lifestyle
'Do Plants' is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand's Very Vanilla Soymilk is a fixture of the 'Jump' commercial, which is supported by the tennis star, who says: "strong is good." A second video in Silk's Do Plants initiative involves DJ Khaled, who is shown preparing a Silk Almond Milk smoothie.
While there have been many celebrity endorsements for unhealthy beverages, the start of this Do Plants initiative from Silk could mark the turning of a new leaf for the public's perception of plant-based beverages. This is particularly true since the sales of non-dairy milks have been surpassing traditional cow's milk beverages in many supermarkets as of late.
While there have been many celebrity endorsements for unhealthy beverages, the start of this Do Plants initiative from Silk could mark the turning of a new leaf for the public's perception of plant-based beverages. This is particularly true since the sales of non-dairy milks have been surpassing traditional cow's milk beverages in many supermarkets as of late.
Trend Themes
1. Celebrity Plant-based Campaigns - Using celebrity endorsements to promote plant-based food and drink products.
2. Rise of Non-dairy Milks - Non-dairy milks becoming more popular and potentially shifting consumer preferences for healthier plant-based alternatives.
3. Health-conscious Beverages - Increased demand for plant-based beverages and health-conscious alternatives to traditional options.
Industry Implications
1. Food and Beverage - Opportunities for companies to develop and market more plant-based food and drink options to meet consumer demand.
2. Advertising and Marketing - Opportunities for marketing and ad agencies to use celebrity endorsements and health-conscious messaging to promote products.
3. Retail - Opportunities for retailers to stock and promote more plant-based beverage alternatives to traditional cow's milk products.
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