This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
Katherine Pendrill — March 24, 2016 — Marketing
A number of Six Flags locations recently equipped their Superman-themed coasters with VR headsets to give riders a whole new amusement park experience. Instead of simply travelling through the sky like the famous superhero, riders can now immerse themselves in the caped crusader's fictional world.
The 'SUPERMAN: The Ride Virtual Reality Coaster' is a high-tech attraction that uses VR technology to bring the fictional world of Superman to life. Thanks to a partnership with Samsung Gear VR and Oculus, individuals who ride the new attraction will receive a wireless VR headset to wear on the coaster. The headset will immerse viewers in a virtual world complete with 360 degree images that are synced to the movements of the coaster. Together, the coaster and the VR imagery allows riders to feel as though they really visiting the comic book world of Metropolis.
With Superman-themed coasters already added to three Six Flags locations, there is clear demand for VR experiences that allow users to immerse themselves in their favorite fantasy worlds.
The 'SUPERMAN: The Ride Virtual Reality Coaster' is a high-tech attraction that uses VR technology to bring the fictional world of Superman to life. Thanks to a partnership with Samsung Gear VR and Oculus, individuals who ride the new attraction will receive a wireless VR headset to wear on the coaster. The headset will immerse viewers in a virtual world complete with 360 degree images that are synced to the movements of the coaster. Together, the coaster and the VR imagery allows riders to feel as though they really visiting the comic book world of Metropolis.
With Superman-themed coasters already added to three Six Flags locations, there is clear demand for VR experiences that allow users to immerse themselves in their favorite fantasy worlds.
Trend Themes
1. VR Theme Park Attractions - The VR technology provides opportunities for other theme parks to create high-tech attractions that allow users to immerse themselves in various kinds of fictional worlds.
2. Wireless VR User Experience - By using wireless VR headsets, companies can provide users with an immersive experience without being tethered to a stationary device.
3. Virtual Reality Partnerships - Partnerships with VR hardware and software providers, such as Samsung Gear VR and Oculus, provide opportunities for new themed entertainment experiences.
Industry Implications
1. Theme Parks - Theme Parks can utilize VR technology to enhance the rider's experience by providing them with the option to experience an immersive experience in different fantasy worlds.
2. VR Hardware and Software Companies - VR technology providers like Samsung Gear VR and Oculus can help theme parks create new entertainment experiences by partnering with them and providing hardware.
3. Entertainment Industry - The entertainment industry, as a whole, can leverage VR technology to create more immersive experiences, such as movie theaters providing VR technology headsets in addition to traditional movie viewings.
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