Playing the Hitchcock Obsession Unlocks Limited Edition Louboutins
Laura McQuarrie — July 8, 2014 — Marketing
References: the-hitchcock-obsession & adverblog
The Hitchcock Obsession is a unique experience made by the French creative team Chapristi that brings together Sir Alfred Hitchcock and Christian Louboutin in an unofficial tribute.
After loading, The Hitchcock Obsession site will ask you to choose between classic titles like Psycho or Vertigo. In each of the experiences, you'll be asked to hunt for a hidden image of Hitchcock by clicking and dragging your mouse across the screen. Once found, you'll unlock special content, including downloadable desktop and mobile wallpapers, as well as shoe concepts inspired by the iconic film director. The hunt shouldn't take long since there's not a lot of area to cover and it's not very challenging, but it's worth checking out to see what the Hitchcockian versions of Louboutin heels look like.
After loading, The Hitchcock Obsession site will ask you to choose between classic titles like Psycho or Vertigo. In each of the experiences, you'll be asked to hunt for a hidden image of Hitchcock by clicking and dragging your mouse across the screen. Once found, you'll unlock special content, including downloadable desktop and mobile wallpapers, as well as shoe concepts inspired by the iconic film director. The hunt shouldn't take long since there's not a lot of area to cover and it's not very challenging, but it's worth checking out to see what the Hitchcockian versions of Louboutin heels look like.
Trend Themes
1. Interactive Experience - Creating interactive experiences that blend art, entertainment, and brand engagement can captivate audiences and enhance customer loyalty.
2. Unofficial Tributes - Creating unofficial tributes to cultural icons can generate excitement and interest in a brand, while paying homage to influential figures.
3. Artistic Collaboration - Collaborating with artists and designers can result in unique and limited-edition products that appeal to a niche market and drive sales.
Industry Implications
1. Fashion and Luxury Goods - The fashion and luxury goods industry can leverage interactive experiences and artistic collaborations to create exclusive and desirable products that resonate with their target audience.
2. Entertainment and Media - The entertainment and media industry can explore the concept of unofficial tributes and interactive experiences to engage fans and promote brand loyalty.
3. Digital Marketing and Branding - Digital marketing and branding agencies can help brands create engaging interactive experiences and collaborate with artists to differentiate themselves and generate buzz.
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