Hulu's 'The Perfect GIF' Makes It Easy to Find and Share Funny TV Moments
Laura McQuarrie — April 7, 2015 — Marketing
References: huluperfectgif.tumblr & wersm
Knowing that there's an art to finding the perfect GIF, Hulu created a GIF search engine so that it would be easy for fans to find animated clips from their favorite TV shows. Appropriately titled 'The Perfect GIF,' the online engine is hosted on Tumblr and features more than 1,400 GIFs collected from the shows that are available on Hulu.
To make the GIFs as easy to find as possible, each image is tagged with an easy-to-find term like #school, #comedy, #ABC or #CBS. There are also a number of categories like LOL and Fail to sift through.
Sharing any of the GIFs is totally free, but the images are marked with small watermarks to show off a show's title, network and the Hulu brand name. Considering how many GIFs are shared across social media on a daily basis, this is a clever way for Hulu to give fans the hilarious content they crave and have them advocate its services.
To make the GIFs as easy to find as possible, each image is tagged with an easy-to-find term like #school, #comedy, #ABC or #CBS. There are also a number of categories like LOL and Fail to sift through.
Sharing any of the GIFs is totally free, but the images are marked with small watermarks to show off a show's title, network and the Hulu brand name. Considering how many GIFs are shared across social media on a daily basis, this is a clever way for Hulu to give fans the hilarious content they crave and have them advocate its services.
Trend Themes
1. GIF Marketing - Brands can create their own branded GIFs to promote their services and share them on social media platforms for effective marketing campaigns.
2. Business GIF Collection - Companies can create their own internal GIF libraries to communicate more effectively amongst their teams and with their customers.
3. GIF Marketplaces - Online platforms can create GIF marketplaces for content creators to upload and sell their original GIFs to businesses or individuals who need unique animated content.
Industry Implications
1. Entertainment - Entertainment companies can create GIF search engines or libraries to make it easy for fans to find and share their favorite TV or film moments.
2. Marketing - Marketing agencies can use GIFs to create more engaging social media campaigns for their clients and leverage GIF search engines to find relevant content.
3. Tech - Tech companies can develop improved algorithms for GIF search engines using machine learning and artificial intelligence to make it easier to find and suggest relevant GIFs.
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