PetMOJI is a Promotion for 'The Secret Life of Pets'
References: itunes.apple & campaignlive
As part of the promotional campaign for Universal Pictures' and Illumination Entertainment's 'The Secret Life of Pets,' the production companies released an app called 'PetMOJI.' Similar to the popular Bitmoji app, PetMOJI lets users create custom pet avatars that can be based off of pets from the movie or even their own pets.
PetMOJI offers an impressive degree of personalization with its pet avatars. After selecting between dog and cat -- the only two species available currently -- users can then get granular to make their PetMOJI look as much like their own pets as possible. The custom features include body types, snouts, eyes, ears, and tails. The app also has hundreds of patches, patterns, and colors.
Once the avatar is built, users can insert it into text conversations along with stickers and messages.
PetMOJI offers an impressive degree of personalization with its pet avatars. After selecting between dog and cat -- the only two species available currently -- users can then get granular to make their PetMOJI look as much like their own pets as possible. The custom features include body types, snouts, eyes, ears, and tails. The app also has hundreds of patches, patterns, and colors.
Once the avatar is built, users can insert it into text conversations along with stickers and messages.
Trend Themes
1. Customizable Avatars - The concept of avatar creation can be extrapolated beyond pets.
2. Personalization Apps - People enjoy personalizing things, including through mobile apps that let them create and express themselves.
3. Promotional Apps - Apps that are created as part of a promotional campaign can lead to increased brand awareness and user engagement.
Industry Implications
1. Entertainment - Promotional apps can help build buzz around movies, TV shows, and other types of entertainment products.
2. Pet Care - Pet owners might enjoy using apps that let them create personalized representations of their furry friends.
3. Mobile Apps - The market for mobile apps is vast, and there is always room for innovation in areas such as personalization and customization.
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