The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
Jana Pijak — January 13, 2017 — Marketing
References: vertebrae.io & venturebeat
Lionsgate and Vertebrae -- a company specializing in viritual reality advertising tools -- teamed up to create a newly released Blair Witch VR trailer. The promotional clip aims to make viewers' horror film experience a more immersive one than ever before and gives fans a sneak peak at the cult classic's upcoming sequel.
“This type of VR advertising is an exciting opportunity that allows for engaging and enjoyable short-form branded VR experiences to reach targeted audiences,” said Danielle De Palma, Lionsgate's EVP of digital marketing when speaking to Venture Beat.
Appealing to tech-savvy audiences with an appreciation for interactivity, the Blair Witch VR trailer uses bold visuals to give fans a modern interpretation of a nostalgic horror classic.
“This type of VR advertising is an exciting opportunity that allows for engaging and enjoyable short-form branded VR experiences to reach targeted audiences,” said Danielle De Palma, Lionsgate's EVP of digital marketing when speaking to Venture Beat.
Appealing to tech-savvy audiences with an appreciation for interactivity, the Blair Witch VR trailer uses bold visuals to give fans a modern interpretation of a nostalgic horror classic.
Trend Themes
1. Immersive VR Trailers - Creating virtual reality trailers that provide a more immersive experience for viewers.
2. VR Advertising - Using virtual reality as a tool for engaging and targeted advertising experiences.
3. Nostalgic VR Experiences - Developing virtual reality content that offers a modern interpretation of classic themes.
Industry Implications
1. Film and Entertainment - Opportunities for film industry professionals to leverage virtual reality to enhance movie promotions and advertising.
2. Advertising and Marketing - Utilizing virtual reality as an innovative and engaging medium for targeted advertising campaigns.
3. Technology and Gaming - Integrating virtual reality into gaming experiences to create immersive and nostalgic gameplay moments.
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