The Virtually Dead Attraction Blends Theater and Virtual Reality
Rahul Kalvapalle — February 23, 2016 — Tech
References: virtuallydead & roadtovr
Virtually Dead is a brand new and live virtual reality attraction, introduced in the United Kingdom, that does a fantastic job bringing together virtual reality with live theatrical performance. If you're into zombies and virtual reality, this virtual reality attraction is perfect for you.
Produced by Dutch company Noma Labs, the Virtually Dead experience takes an entire hour to navigate. It uses the free-roaming tracking technology of HTC Vive, which makes it possible to throw participants into a completely immersive and nightmarish experience.
By blending together virtual reality with immersive theater, the Virtually Dead experience lets participants delve into a completely different world to enjoy the best immersive entertainment possible. The experience also appeals to people who hail from beyond the typical target audience for virtual reality events.
Produced by Dutch company Noma Labs, the Virtually Dead experience takes an entire hour to navigate. It uses the free-roaming tracking technology of HTC Vive, which makes it possible to throw participants into a completely immersive and nightmarish experience.
By blending together virtual reality with immersive theater, the Virtually Dead experience lets participants delve into a completely different world to enjoy the best immersive entertainment possible. The experience also appeals to people who hail from beyond the typical target audience for virtual reality events.
Trend Themes
1. Virtual Immersive Entertainment - Virtual reality companies can merge with theater or performance companies to create similar experiences, capturing wider audiences and further pushing creative boundaries.
2. Free-roaming Virtual Reality Attractions - HTC Vive's free-roaming technology could be used for new and innovative virtual reality attractions, catering to thrill-seekers looking for more intense virtual experiences.
3. Cross-disciplinary Collaborations - Collaboration between companies from different industries, such as technology and entertainment, can create opportunities for disruptive innovation in both fields.
Industry Implications
1. Virtual Reality - Virtual reality companies can explore the potential for free-roaming, immersive virtual reality experiences like Virtually Dead.
2. Theater and Performance - Theater and performance companies can partner with virtual reality companies to create unique, immersive experiences like Virtually Dead.
3. Tourism and Attractions - Free-roaming virtual reality attractions like Virtually Dead can attract thrill-seekers and offer a new type of entertainment for the tourism industry.
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