'Prosecco Polish' Includes Real Prosecco as an Ingredient
Laura McQuarrie — March 30, 2017 — Marketing
References: http & luxurylaunches
As its name suggests, 'Prosecco Polish' is a gold-colored, flavored nail polish that is made with real Prosecco. The product is being released by Groupon as a reward for winners of a lucky draw as part of its Mother's Day celebrations.
Although the product is being touted as a "zero-calorie" edible, Groupon specifically calls it out as a polish that's "lick-able," but not something that one should drink straight out of the bottle, even though it tastes and smells just like the real bubbly drink.
While the idea of an edible nail polish might seem a bit outrageous, Groupon is not the first brand to introduce this kind of cosmetic product. In the past, KFC also released a pair of nail polish products inspired by 'Original' and 'Hot & Spicy' flavors.
Although the product is being touted as a "zero-calorie" edible, Groupon specifically calls it out as a polish that's "lick-able," but not something that one should drink straight out of the bottle, even though it tastes and smells just like the real bubbly drink.
While the idea of an edible nail polish might seem a bit outrageous, Groupon is not the first brand to introduce this kind of cosmetic product. In the past, KFC also released a pair of nail polish products inspired by 'Original' and 'Hot & Spicy' flavors.
Trend Themes
1. Edible Nail Polish - Creating edible nail polish products opens up opportunities for unique and interactive cosmetic experiences.
2. Flavored Beauty Products - The introduction of flavored nail polish and other beauty products adds a fun and sensory element to traditional cosmetics, appealing to consumers' tastes and preferences.
3. Food-inspired Cosmetics - Brands are expanding into food-inspired cosmetic products, offering unique and captivating experiences that merge the worlds of food and beauty.
Industry Implications
1. Cosmetics - The cosmetics industry can explore new product lines that combine unique flavors and scents, catering to consumers looking for innovative and experiential beauty products.
2. Food and Beverage - The food and beverage industry can collaborate with cosmetic brands to create synergistic products that leverage food-inspired flavors and aromas, offering new and enticing experiences for consumers.
3. Marketing and Advertising - Marketing and advertising agencies can help brands in developing enticing campaigns that tap into the growing trend of edible and flavored cosmetics, creating awareness and driving consumer engagement.
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