'POPS' Puts a Twist on a Classic Treat with its Alcoholic Ice-Pops
Ellen Smith — May 9, 2017 — Lifestyle
UK-based company POPS is gearing up for summer with its alcoholic ice-pops. While the product itself has modernized the nostalgic treat, the packaging remains reminiscent of old fashioned American diners -- wrapped in hues of baby pinks and blues.
POPS wanted to bridge the gap between fun and goofy, and luxurious and classy. The brand sought out to pair the timeless treat of champagne, with something a little sweeter and lighthearted, birthing the world's first champagne Popsicle. Since then, POPS has introduced a variety of mouth-watering flavors like Prosecco and peach, rosé and raspberry, vodka and watermelon, or chilly mango.
Made in Britain using all-natural ingredients, POPS continues to stay contemporary and unique by creating a product that satisfies one's sweet tooth with a boozy twist.
POPS wanted to bridge the gap between fun and goofy, and luxurious and classy. The brand sought out to pair the timeless treat of champagne, with something a little sweeter and lighthearted, birthing the world's first champagne Popsicle. Since then, POPS has introduced a variety of mouth-watering flavors like Prosecco and peach, rosé and raspberry, vodka and watermelon, or chilly mango.
Made in Britain using all-natural ingredients, POPS continues to stay contemporary and unique by creating a product that satisfies one's sweet tooth with a boozy twist.
Trend Themes
1. Alcohol-infused Frozen Desserts - The trend of incorporating alcohol into frozen desserts offers a disruptive innovation opportunity to cater to adult consumers looking for unique and indulgent treats.
2. Luxurious Packaging for Alcoholic Ice-pops - The trend of using stylish and nostalgic packaging for alcoholic ice-pops presents a disruptive innovation opportunity to create a premium and memorable brand experience.
3. Expanding Flavor Options for Alcoholic Ice-pops - The trend of introducing a wide range of flavorful options for alcoholic ice-pops opens up disruptive innovation possibilities to cater to diverse taste preferences and attract a larger consumer base.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by incorporating alcohol into frozen desserts and creating unique flavors to cater to adult consumers.
2. Packaging Design - The packaging design industry has the potential for disruptive innovation by creating stylish and nostalgic packaging for alcoholic ice-pops, delivering a premium and memorable brand experience.
3. Hospitality and Events - The hospitality and events industry can leverage the trend of alcohol-infused frozen desserts by offering them as unique and indulgent treats for guests, providing a memorable and enjoyable experience.
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