Socality Leverages Social Media to Create Local Community Groups
Alyson Wyers — March 18, 2015 — Social Good
References: instagram & socality.org
Described as a "social community for all eternity," Socality is a global collective made up of local communities of Christians. The movement aims to use social media (specifically Instagram) as a launching point to bring creative spaces and the sense of belonging often nurtured online into the real world.
The local social groups are part of an international whole and serve to mobilize people on an individual level to make a difference in their own communities. Socality often hosts 'Instameets' and community nights. For example, their Forge Your Own Path Tour is hitting cities like San Diego, San Francisco and Los Angeles. The socially-conscious organization is also holding a world-wide Instameet to do something about the water crisis and benefit Charity:Water. Meetups are happening across the globe from Johannesburg to Herber Springs, Arkansas.
The local social groups are part of an international whole and serve to mobilize people on an individual level to make a difference in their own communities. Socality often hosts 'Instameets' and community nights. For example, their Forge Your Own Path Tour is hitting cities like San Diego, San Francisco and Los Angeles. The socially-conscious organization is also holding a world-wide Instameet to do something about the water crisis and benefit Charity:Water. Meetups are happening across the globe from Johannesburg to Herber Springs, Arkansas.
Trend Themes
1. Social Media-driven Community Building - Socality leverages Instagram and their global collective to create local communities that exist both online and offline.
2. Instameets for Social Good - Socality's strategic use of Instameets in conjunction with nationwide causes, such as the water crisis, creates new opportunities for social media activism.
3. Local Empowerment Through Global Connection - Socality's mission to connect a global collective of Christians and leverage social media empowers local communities to make a difference within their own neighborhoods and cities.
Industry Implications
1. Social Media - The success of Socality's mission is in large part due to the ability of social media to connect individuals across the globe and facilitate local community building.
2. Nonprofits and Charitable Organizations - Socality's partnership with Charity:Water and other charitable organizations highlights the potential for non-profits to leverage social media for fundraising and community engagement.
3. Event Planning and Management - Socality's nationwide Forge Your Own Path Tour demonstrates the need for event planners to create experiences that not only bring people together but also inspire them to make a positive impact.
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