Geico Creates an Unskippable Ad Campaign for YouTube
Meghan Young — March 3, 2015 — Autos
References: geico & designtaxi
Geico, one of the most recognizable car insurance companies, has created a clever series of 5 seconds commercials that essentially make them unskippable. Made for YouTube, it takes into consideration the 'skip' button, which is something many people indulge in when wanting to get to the content they're actually interested in. But for those who stay on a little longer, they'll be treated to something beyond the 5 seconds commercial.
Gieco has created hilarious staged tableaus that are maintained even under the most tricky situations. For example, a '50s family is about to have dinner when their dog decides to take advantage of their frozen state. The 5 seconds commercials have found a way to go beyond restraints and obstacles in a creative and captivating way.
Gieco has created hilarious staged tableaus that are maintained even under the most tricky situations. For example, a '50s family is about to have dinner when their dog decides to take advantage of their frozen state. The 5 seconds commercials have found a way to go beyond restraints and obstacles in a creative and captivating way.
Trend Themes
1. Unskippable Ads - The trend of creating unskippable ads on platforms like YouTube presents an opportunity for businesses to captivate and engage viewers within a short amount of time.
2. Short-form Content - The rise of 5-second commercials showcases the trend of short-form content, allowing businesses to convey their message quickly and effectively.
3. Creative Constraints - Using creative constraints to work around limitations, such as limited time in a commercial, presents an opportunity for businesses to think outside the box and create captivating content.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of unskippable ads to develop innovative strategies and engage audiences in a short amount of time.
2. Digital Marketing - The rise of short-form content creates opportunities for digital marketing professionals to craft impactful messages and deliver them in a concise manner.
3. Video Production - The trend of creative constraints in video production allows professionals to explore new approaches and techniques to overcome challenges and create compelling content within limited time frames.
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