Modern cookbooks introduce unrelated themes for alternative foodies
Implications - Cookbooks detailing how to prepare foods are no longer the be all end all for culinary enthusiasts. Instead, current cookbooks are branching out into commonly disconnected realms in an effort to entice niche foodies with alternative tastes. This is of particular interest to millennials, who tend to deviate away from established norms on the whole.
Trend Themes
1. Niche Cookbooks - Cookbooks are branching out into commonly disconnected realms in an effort to entice niche foodies with alternative tastes.
2. Creative Uses of Social Media - Companies are taking advantage of social media's layout to display cohesive images that reveal a hearty mix of delicious dishes.
3. Tv-inspired Cookbooks - Cookbooks that draw inspiration from TV series are becoming increasingly popular.
Industry Implications
1. Food - Companies in the food industry can harness niche interests to create unique food experiences and use creative social media displays to promote their products.
2. Publishing - Publishers can use TV shows and social media to create unique cookbooks that will appeal to a wider audience.
3. Entertainment - TV shows can partner with cookbook creators to promote their brand and create a unique way for fans to engage with their favorite series.
