Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors.
Workshop Question - What would the most premium version of your product/service look like and how can you incorporate elements of that into your current offering?
Trend Themes
1. Luxury Fitness - Luxury fitness retreats and upscale yoga gear combine high fashion and holistic health to offer mass market potential.
2. Technical Yoga Gear - Yoga leggings and mats designed for high performance, non-slip functionality are sought after by motivated millennials.
3. Anti-gravity Aesthetics - Anti-gravity themes in fashion photography reflect a growing interest in strength and athleticism paying homage to the human form.
Industry Implications
1. Athletic Apparel - The athletic apparel industry is diversifying with more attention paid to functional fit and fashionable aesthetic.
2. Luxury Travel - Luxury travel destinations that offer wellness and health benefits are appealing to millennials looking for luxury and relaxation amid active lifestyles.
3. Photography - Fashion photography that incorporates vivid aerial and anti-gravity imagery is taking the industry to new heights.
