Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Workshop Question - If you could expand your product offerings, what would you sell? What about if you collaborated with another brand?
Trend Themes
1. Co-branding Ventures - The merging of style with food comes from broader attempts to intermingle typically separated industries, leading to new co-branding ventures that will entice consumers with an appealing sense of novelty.
2. Fast Food Branded Fashion - Fast food franchises and QSR establishments moving beyond edibles to incorporate clothing and merchandise creates opportunities for new fashion trends to emerge in the retail space.
3. Charitable Food Fashion - Collaborations between fast food chains and fashion designers or retailers that donate their sales to charitable causes present disruption opportunities for more socially conscious fashion and retail businesses.
Industry Implications
1. Fast Food/qsr Industry - Fast food chains and QSR establishments entering the fashion and retail space represents a trend that is creating disruption opportunities within the industry itself.
2. Fashion Industry - The merging of fast food and fashion is creating disruption opportunities within the fashion and retail industry, particularly in terms of co-branded ventures and novelty merchandise.
3. Charitable Industry - The trend of collaborations between fast food chains and fashion designers or retailers that donate their sales to charitable causes presents disruption opportunities within the charitable industry for more unique partnerships.
4 Featured, 36 Examples:
161,472 Total Clicks
Date Range:
Mar 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:
