Iconic superhero designs are given stylish makeovers for devoted cult followings
Implications - Influential followings surrounding iconic superheroes are influencing higher end styles modeled after ubiquitous fantasy narratives. The popularity of this fashion niche represents the power of fiction, which has the potential to influence unpredictable spin off products. On top of apparel, branded emphasis placed on cultural phenomenons in several categories will entice devoted, passionate consumers.
Trend Themes
1. Superhero Fashion - The popularity of iconic superheroes has influenced higher end styles and niche fashion.
2. Collaborative Merchandise - Collaborations with popular brands can expand product range and reach new audiences.
3. Novelty Formal Wear - Novelty and formally structured clothing can appeal to consumers looking for more fun in their wardrobe.
Industry Implications
1. Fashion - The fashion industry can take inspiration from popular culture and incorporate novelty designs for a fun twist on traditional styles.
2. Entertainment - Collaborative merchandise can be used by entertainment companies to reach new audiences and promote their intellectual property.
3. Retail - Retailers can use novelty and themed merchandise to expand product range and appeal to niche consumer groups.
4 Featured, 35 Examples:
512,835 Total Clicks
Date Range:
Sep 14 — Aug 15
Trending:
Warm
Consumer Insight Topics:
