CocoXim Makes Infused Coconut Water with Sour Plum and Lotus Seed
Laura McQuarrie — April 2, 2016 — Lifestyle
References: behance.net & thedieline
On its own, coconut is fairly exotic, but CocoXim takes this ingredient to the next level with its infused coconut water beverages. Outside of its Natural Coconut Water variety, CocoXim infuses coconut water with wild ingredients like sour plum, lotus seed and pineapple.
These ultra-tropical drinks come in portable Tetrapaks that make instant refreshment and a taste of the tropics incredibly easy to come by. Wildfire Collaborative created the packaging designs for these coconut water beverages, taking care to use interchangeable images and colored tabs to help consumers easily differentiate one flavor from another.
Now that coconut water has become a billion dollar industry, new coconut beverage products on the market are becoming even more diversified to compete with other healthy drinks like flavored water, nut milks and cold-pressed juices.
These ultra-tropical drinks come in portable Tetrapaks that make instant refreshment and a taste of the tropics incredibly easy to come by. Wildfire Collaborative created the packaging designs for these coconut water beverages, taking care to use interchangeable images and colored tabs to help consumers easily differentiate one flavor from another.
Now that coconut water has become a billion dollar industry, new coconut beverage products on the market are becoming even more diversified to compete with other healthy drinks like flavored water, nut milks and cold-pressed juices.
Trend Themes
1. Exotic Infused Beverages - Using unique flavor combinations, companies can create new beverages to compete in the healthy drinks market.
2. Portable Packaging - Creating unique and easily identifiable packaging can help newer products stand out on store shelves.
3. Diversification of Healthy Drink Products - As the healthy drinks market grows, there is a trend towards more diversified products being offered to compete with each other.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of coconut water by creating new and unique products, such as infused coconut water.
2. Packaging Industry - The packaging industry can explore creating innovative and easily recognizable designs for new and unique products such as coconut water infusions.
3. Health and Wellness Industry - As the health and wellness industry expands, there is an opportunity for companies to create new and unique products, such as infused coconut water, to compete in the market
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