'NotMilk' Provides On-Demand Dairy-Free Milk Deliveries in NYC
Laura McQuarrie — January 15, 2016 — Lifestyle
References: notmilknyc & wellandgood
A NYC-based company is hoping to bring back the tradition of milk delivery with a twist—all of NotMilk's products are dairy-free.
The brand was developed by two lactose-intolerant sisters who realized that store-bought nut milks are extremely watered down, loaded with preservatives and lack nutritional value. To remedy this, NotMilk began selling a range of its own nut-based milks, including types flavored to taste like vanilla, chocolate, coffee or exotic honey-lavender. In addition to drinks, NotMilk also produces a number of baked treats using its own "NotMilk flour."
Just as milk deliveries were carried out decades ago, NotMilk transports its glass bottles to the homes of consumers by foot or by bike. In addition to receiving a beverage that's all-natural, fresh and preservative-free, NotMilk customers can feel good that they're also also supporting local and sustainable initiatives.
The brand was developed by two lactose-intolerant sisters who realized that store-bought nut milks are extremely watered down, loaded with preservatives and lack nutritional value. To remedy this, NotMilk began selling a range of its own nut-based milks, including types flavored to taste like vanilla, chocolate, coffee or exotic honey-lavender. In addition to drinks, NotMilk also produces a number of baked treats using its own "NotMilk flour."
Just as milk deliveries were carried out decades ago, NotMilk transports its glass bottles to the homes of consumers by foot or by bike. In addition to receiving a beverage that's all-natural, fresh and preservative-free, NotMilk customers can feel good that they're also also supporting local and sustainable initiatives.
Trend Themes
1. Dairy-free Nut Milks - Disruptive Innovation Opportunity: Develop new plant-based milk alternatives with unique flavors and nutritional value to cater to the growing demand for dairy-free options.
2. On-demand Food Delivery - Disruptive Innovation Opportunity: Create a platform for delivering fresh, local, and sustainable food products directly to consumers' homes using eco-friendly transportation methods like foot or bike delivery.
3. Locally Sourced Sustainable Food - Disruptive Innovation Opportunity: Establish a business model that focuses on sourcing local and sustainable ingredients to create high-quality food products that promote environmental and community health.
Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: Utilize innovative production methods and unique ingredients to create new and exciting food and beverage products that meet the evolving consumer preferences.
2. Food Delivery Services - Disruptive Innovation Opportunity: Develop a technology-driven food delivery service that connects consumers with local food producers and provides on-demand delivery of fresh, sustainable food products.
3. Sustainable Agriculture - Disruptive Innovation Opportunity: Implement sustainable farming practices and technology to meet the growing demand for locally sourced, organic food products.
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