Brands aim to help consumers alleviate stress ahead of election day
Trend - Brands in various sectors, spanning travel and tourism to alcohol and entertainment, are helping consumers cope with "political fatigue" ahead of the upcoming U.S. elections. These solutions range from an escapist hotel stay to a relaxing political coloring book.
Insight - American politics have been a constant source of news for consumers around the world and with the election day close, many consumers are feeling anxious over the impending results. This, compounded by other stressors this year–the pandemic, economic uncertainty, and remote work and learning–has resulted in many consumers feeling overwhelmed and looking for comforting ways to manage these anxieties.
Insight - American politics have been a constant source of news for consumers around the world and with the election day close, many consumers are feeling anxious over the impending results. This, compounded by other stressors this year–the pandemic, economic uncertainty, and remote work and learning–has resulted in many consumers feeling overwhelmed and looking for comforting ways to manage these anxieties.
Workshop Question - How can your brand support consumers who are feeling anxious amid the current political climate?
Trend Themes
1. Political Fatigue Relief - Brands in various industries are targeting consumers experiencing political fatigue, offering solutions that help alleviate stress and anxiety ahead of the upcoming elections.
2. Election Day Support - Brands are offering support to consumers on election day by providing free rides to polling stations, donating to political organizations, and launching initiatives to increase voter turnout.
3. Escape From Politics - Hotels and companies are offering consumers a chance to escape from politics by providing off-the-grid experiences, survival kits, and political coloring books.
Industry Implications
1. Hospitality Industry - The hospitality industry can capitalize on providing consumers with an escape from politics by offering unique experiences, off-the-grid accommodations, and themed vacation packages.
2. Politics and Activism Industry - The politics and activism industry can benefit from offering stress-alleviating platforms that provide resources, links, and tools to educate and inform people about the election process and political candidates.
3. Retail Industry - The retail industry can benefit from launching initiatives that support voters by offering them incentives such as PTO, discounts, and freebies for casting their ballot.
6 Featured, 45 Examples:
70,622 Total Clicks
Date Range:
Feb 20 — Nov 20
Trending:
Warm
Consumer Insight Topics:
