Those Looking to Avoid the Election Can Book Hotels.com's Cave Room
Grace Mahas — October 6, 2020 — World
References: ca.hotels
With election season nearly upon us, fans looking to avoid the inundation of news and subsequent "election stress" can now book to live under a rock with Hotels.com's newest room.
The 'Under a Rock' room features an off-the-grid overnight experience in New Mexico and guests can sit back and relax since there won't be access to Wi-Fi, cable TV, or daily newspaper services. The company encourages fans to cast their ballot before checking in to avoid the drama and relax in the man-made cave built 50 feet below ground for a five-night stay from November 2–7, 2020.
Political fatigue is real regardless of the year or election,” said Josh Belkin, the VicePresident of Hotels.com. “We’re transforming an age-old idiom into a bookable experience, so individuals can relax, recharge, and recover... because who knows what else 2020 has in store for us.
The 'Under a Rock' room features an off-the-grid overnight experience in New Mexico and guests can sit back and relax since there won't be access to Wi-Fi, cable TV, or daily newspaper services. The company encourages fans to cast their ballot before checking in to avoid the drama and relax in the man-made cave built 50 feet below ground for a five-night stay from November 2–7, 2020.
Political fatigue is real regardless of the year or election,” said Josh Belkin, the VicePresident of Hotels.com. “We’re transforming an age-old idiom into a bookable experience, so individuals can relax, recharge, and recover... because who knows what else 2020 has in store for us.
Trend Themes
1. Election Stress Relief Experiences - Opportunity for businesses to create unique experiences that offer a temporary escape from constant election updates.
2. Off-the-grid Accommodations - Potential for businesses to create eco-friendly and unplugged lodging options that cater to guests' desire for an authentic back-to-basics experience.
3. Underground and Cave Accommodations - Opportunity for businesses to promote unique lodging experiences in underground and cave-like settings to attract adventurous travelers.
Industry Implications
1. Hospitality - Hotels and lodging providers can capitalize on the trend of election stress relief experiences and offer unique accommodations that cater to this growing desire.
2. Wellness - Businesses in the wellness industry can create election stress relief packages that offer guests a chance to escape from daily stress and unwind in a peaceful and tranquil environment.
3. Eco-tourism - Businesses promoting eco-tourism can create off-the-grid accommodations that provide guests with an authentic back-to-nature experience while minimizing their carbon footprint.
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