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Home Testing

Allergy testing is made more accessible with at-home kits

Trend - At-home allergy testing options allow users to collect samples from home, and then have them mailed in to labs that will then give them information on their allergies or intolerances. These options make the process more accessible by cutting out the need to go to clinics to get tested.

Insight - The need for accessible healthcare is growing, and people are increasingly likely to take their personal health into their own hands in order to avoid costly or out-of-the-way visits to doctors and clinics. Many consumers are now seeking out ways to assess and take care of their health (for minor issues) without the involvement of professionals.
Workshop Question - How is your brand making its product/service more accessible?
Trend Themes
1. At-home Health Testing - Consumers are prioritizing their health and wellness at home with the help of at-home health testing options, allowing for accessibility without visits to doctors or clinics.
2. Personalized Skincare Solutions - Brands like Veracity offer at-home testing and personalized skincare solutions, with consumers looking for targeted solutions to address specific conditions like acne or dry skin.
3. Gut Health Testing - At-home gut health testing solutions like Kean Gut offer consumers insight into overall gut health and the gut microbiome for improved wellness and nutrition.
Industry Implications
1. Healthcare - At-home health testing options disrupt the traditional healthcare landscape, offering consumers accessibility and convenience.
2. Skincare - Personalized skincare solutions and at-home testing allow consumers to address specific skin concerns, disrupting the traditional generalized approach to skincare.
3. Nutrition - At-home testing options like Kean Gut offer consumers insight into gut health to allow for improved nutrition and overall wellness.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 50 Examples:
66,593 Total Clicks
Date Range:
Oct 19 — Nov 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Skincare Health Kits
Skincare Health Kits
Veracity is a Skincare Brand That Tests for Hormonal Imbalances
Caring for the body’s largest organ, the skin, is a job that starts from the inside out and Veracity is a skincare brand that sets itself apart by targeting hormonal imbalances. The brand... MORE
At-Home Allergy Tests
At-Home Allergy Tests
The klarify.me Home Allergy Test Offers Comprehensive and Reliable Results
The klarify.me Home Allergy Test offers comprehensive and reliable results, with the ability to test up to 294 different allergens. With more consumers prioritizing health and prevention at home&#... MORE
At-Home Health Kits
At-Home Health Kits
Kean Health Kits Enhance Individual Wellness
Kean Health is a new brand that’s helping people become healthier, one person at a time, with its at-home testing kits. Created to make wellness accessible, the kits help people gain insight... MORE
At-Home Food Sensitivity Tests
At-Home Food Sensitivity Tests
PinnerTest is a Science-Based Exam That is Highly Comprehensive
For those concerned about their nutritional intolerances, a food sensitivity test might be able to help determine a healthy and stress-free diet. One such option on the market is PinnerTest—a... MORE
At-Home Lab Tests
At-Home Lab Tests
Base's Mail-In Test Kits Help to Improve Sleep, Diet, Stress and More
Base makes nutritionist- and doctor-approved at-home lab tests so that people can enhance their health in different areas. There are two different plans for getting closer to health goals: BASE... MORE
Environmental Intolerance Tests
Environmental Intolerance Tests
This Test Helps Shows What is Causing Your Body & Skin Discomfort
5Strands now offers an Environmental Intolerance Test that helps users understand what specific items may be causing their body and skin discomfort. By leveraging bio-resonance technology through a... MORE
Easy-to-Use Food Allergy Tests
Easy-to-Use Food Allergy Tests
Everywell Boasts a Wide Variety At-home Tests & One is for Food
An at-home food allergy test can illuminate one’s food sensitivities and enable consumers to make smart decisions, based on their genetic makeup, omitting the step of going to the doctor. As... MORE

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