Allergy testing is made more accessible with at-home kits
Trend - At-home allergy testing options allow users to collect samples from home, and then have them mailed in to labs that will then give them information on their allergies or intolerances. These options make the process more accessible by cutting out the need to go to clinics to get tested.
Insight - The need for accessible healthcare is growing, and people are increasingly likely to take their personal health into their own hands in order to avoid costly or out-of-the-way visits to doctors and clinics. Many consumers are now seeking out ways to assess and take care of their health (for minor issues) without the involvement of professionals.
Insight - The need for accessible healthcare is growing, and people are increasingly likely to take their personal health into their own hands in order to avoid costly or out-of-the-way visits to doctors and clinics. Many consumers are now seeking out ways to assess and take care of their health (for minor issues) without the involvement of professionals.
Workshop Question - How is your brand making its product/service more accessible?
Trend Themes
1. At-home Health Testing - Consumers are prioritizing their health and wellness at home with the help of at-home health testing options, allowing for accessibility without visits to doctors or clinics.
2. Personalized Skincare Solutions - Brands like Veracity offer at-home testing and personalized skincare solutions, with consumers looking for targeted solutions to address specific conditions like acne or dry skin.
3. Gut Health Testing - At-home gut health testing solutions like Kean Gut offer consumers insight into overall gut health and the gut microbiome for improved wellness and nutrition.
Industry Implications
1. Healthcare - At-home health testing options disrupt the traditional healthcare landscape, offering consumers accessibility and convenience.
2. Skincare - Personalized skincare solutions and at-home testing allow consumers to address specific skin concerns, disrupting the traditional generalized approach to skincare.
3. Nutrition - At-home testing options like Kean Gut offer consumers insight into gut health to allow for improved nutrition and overall wellness.
