Brands are offering contemporary hair oils inspired by historic rituals
Trend - The act of massaging oil into hair to improve its appearance and health has been a long-practiced ritual in South Asian and African countries. New hair oil products are directly inspired by these rituals and are packaged as extensions of this long-established practice.
Insight - Natural health and self-care rituals are increasingly preferred by consumers, particularly for those who come from backgrounds where these rituals hold cultural meaning. These consumers look to practice these rituals in a way that suits their contemporary self-care needs and preferences, and are drawn to brands that take their personal history into account.
Insight - Natural health and self-care rituals are increasingly preferred by consumers, particularly for those who come from backgrounds where these rituals hold cultural meaning. These consumers look to practice these rituals in a way that suits their contemporary self-care needs and preferences, and are drawn to brands that take their personal history into account.
Workshop Question - How does your brand prioritize the cultural rituals of its target demographic?
Trend Themes
1. Natural Haircare Rituals - Products inspired by long-established haircare rituals are becoming increasingly popular, especially among consumers who prefer natural health and self-care.
2. Plant-based Hair Oils - New brands are offering premium ranges of haircare products that utilize plant-based ingredients and formulas.
3. Honey-powered Haircare Collections - Brands are turning to honey as a hero ingredient in order to provide a luxurious range of organic haircare products that aim to condition, hydrate, cleanse, and enhance shine.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is poised for continuous growth, especially with the increasing demand for natural and organic products that cater to individual needs and preferences.
2. Health and Wellness - The health and wellness industry is expanding its offerings to include products that promote natural and holistic approaches to self-care, featuring ingredients and rituals from across cultures.
3. Sustainability - Sustainability is becoming an important consideration across industries as consumers seek out environmentally conscious products and brands that prioritize eco-friendly practices.
