Yoshinoya Japanese Kitchen is Offering Free Donuts to US Voters
Riley von Niessen — October 9, 2020 — Marketing
References: yoshinoyaamerica & qsrweb
Yoshinoya Japanese Kitchen is hoping to encourage a greater voter turnout with the launch of a new program on November 3rd, giving its customers in the US the chance to receive a free order of its 'Donut Dippers' after they've cast their ballots.
The promotion will run on Election Day, and can be accessed in-store and online with the purchase of any bowl. Customers can apply the promotion by showing their "I Voted" sticker to employees, or by entering the "IVOTED" code through the chain's app and the Yoshinoya America website.
Yoshinoya America CEO Dar Vasseghi spoke to the update, stating "We believe in the importance of individual expression and providing freedom of choice, whether it be in customizing your favorite bowl, or selecting the future leaders of this country."
Image Credit: QSR Web / Yoshinoya Japanese Kitchen
The promotion will run on Election Day, and can be accessed in-store and online with the purchase of any bowl. Customers can apply the promotion by showing their "I Voted" sticker to employees, or by entering the "IVOTED" code through the chain's app and the Yoshinoya America website.
Yoshinoya America CEO Dar Vasseghi spoke to the update, stating "We believe in the importance of individual expression and providing freedom of choice, whether it be in customizing your favorite bowl, or selecting the future leaders of this country."
Image Credit: QSR Web / Yoshinoya Japanese Kitchen
Trend Themes
1. Increased Voter Turnout - Yoshinoya's election day donut promotion aims to encourage a greater voter turnout by offering free donuts to US voters.
2. Digital Promotion Integration - Yoshinoya's in-store and online promotion with the purchase of any bowl shows the potential for integrating digital incentives into physical retail experiences.
3. Brand Social Responsibility - Yoshinoya's initiative to promote voting aligns with the growing trend of brands taking a socially responsible stance.
Industry Implications
1. Fast Food - The fast food industry can explore partnerships or incentives to encourage voter participation and engagement.
2. Retail - Retailers can leverage in-store promotions and digital integration to drive customer engagement and brand loyalty.
3. Restaurant - Restaurants can attract customers by offering promotions that align with social causes, such as supporting election participation.
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