Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

24-Hour Stream

Brands are curating premium 24-hour content for consumers at home

Trend - In response to the many physical restrictions of COVID-19 safety guidelines, brands are launching all-hours streams in order to better connect with consumers. These special curated content initiatives focus on different lifestyle aspects—from entertainment and education to health and wellness.

Insight - Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule.
Workshop Question - How can your brand continue to engage with consumers during the pandemic?
Trend Themes
1. 24/7 Online Access - Brands are leveraging 24-hour online access to offer consumers entertainment, education, wellness and fitness programs, enabling users to tune-in and tune-out based on their schedule.
2. Virtual Experiences - Brands are recreating in-person experiences in virtual environments, tapping into Animal Crossing and other interactive platforms to broaden their reach among younger demographics.
3. At-home Learning - Brands are relying on at-home learning experiences to provide educational and engaging tools for students, as parents and educators adjust to unfamiliar schooling situations.
Industry Implications
1. Entertainment - Entertainment companies can leverage the 24/7 online access trend to create immersive experiences and events, thereby reaching wider audiences and creating new revenue streams.
2. Fitness - By moving fitness classes and other wellness programs online, fitness companies can create personalized and engaging experiences that cater to consumers' schedules, preferences, and needs.
3. Education - Educational companies can leverage at-home learning experiences with virtual tools and resources to create a flexible and interactive experience for students, no matter where they are located.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
70,065 Total Clicks
Date Range:
Jul 20 — Oct 20
Trending:
Average
Consumer Insight Topics:

Related Examples

Virtual Art Marketplaces
Virtual Art Marketplaces
Hallmark's Hallmarket Shares Artwork by Hallmark Employees and Retirees
Virtual Expedition Film Festivals
Virtual Expedition Film Festivals
The 2020 Banff Mountain Film Festival Will Run for Nine Days
Virtual 3D Tech Festivals
Virtual 3D Tech Festivals
The 3D Tech Festival Explored the Future of Technology & Fashion
Innovation in the New Normal
Innovation in the New Normal
Businesses are Finding Inspiration During Uncertain Times
Museum-Like Virtual Experiences
Museum-Like Virtual Experiences
John Marx & Absinthia Vermut Make a Pavilion for Burning Man 2020
In-Game Voting Campaigns
In-Game Voting Campaigns
'Animal Crossing' Players Can Now Display Democratic Voting Signs
Game-Themed Lunch Kits
Game-Themed Lunch Kits
Characters from Nintendo Switch Games are Appearing in Lunchables Packs
Game-Inspired Furniture Catalogs
Game-Inspired Furniture Catalogs
IKEA Taiwan Recreated Its Furniture Catalog with Animal Crossing
Virtual Festival Events
Virtual Festival Events
The Klarnival Helps to Make Up for This Summer's Cancelled Festivals
Gamified Streetwear Pop-Ups
Gamified Streetwear Pop-Ups
Klarna Created a Virtual Shop Within Animal Crossing: New Horizons
Modern Lifestyle Tapestries
Modern Lifestyle Tapestries
Three’s Modern Tapestry Depicts Scenes from Life in Lockdown
Condiment-Themed Virtual Islands
Condiment-Themed Virtual Islands
Hellmann's Created Its Own Animal Crossing Island
Luxe In-Game Makeup
Luxe In-Game Makeup
Givenchy Beauty Created Virtual Makeup Looks for Animal Crossing: New Horizons
Inclusive Gaming Razor Campaigns
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
Virtual Self-Care Experiences
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
Virtual Pride Events
Virtual Pride Events
The City of Toronto is Hosting an Online Pride Event for the Community
Customizable Aerobic Workout Platforms
Customizable Aerobic Workout Platforms
The Escape Fitness STEP System is Ideal for Anyone to Use
Fitness Trainer Wearables
Fitness Trainer Wearables
The Polar Unite Fitness Watch Keeps Athletes Motivated
Celeb-Studded Virtual Camps
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
Home Fitness Acquisitions
Home Fitness Acquisitions
Lululemon Acquired the Mirror Home Fitness Platform in a Lifestyle Move
Virtual Music Festival Exhibitions
Virtual Music Festival Exhibitions
V&A Museum is Hosting a Virtual Glastonbury Exhibition
VR Resistance Workouts
VR Resistance Workouts
EoS Fitness & Black Box VR are Fusing Dynamic Resistance Training & VR
Senior-Focused Fitness Programs
Senior-Focused Fitness Programs
The Silver&Fit Program Was Designed to Keep Seniors Active
Analytics-Powered Fitness Experiences
Analytics-Powered Fitness Experiences
Trainerize and Withings Partner to Elevate Their Services
Branded Charitable Viral Festivals
Branded Charitable Viral Festivals
AIR MILES Debuts the Canada Day House Party Supporting CMHA
play_circle_filledYoga-in-a-Dome Experiences
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
Balancing Anti-Allergy Vitamins
Balancing Anti-Allergy Vitamins
The Sophorax Allergy Balance Supplement Improves Breathing Quality
Inspiring Inventor Toys
Inspiring Inventor Toys
Hape's Junior Inventor Toys Encourage Kids to Make Experiments & Errors
Futuristic Material-Made Jackets
Futuristic Material-Made Jackets
Vollebek's Graphene Jacket Uses a New and Impressive Material
play_circle_filledHuman Psychology in the High-Tech Era
Human Psychology in the High-Tech Era
Poppy Crum's Talk on Tech is Hopeful and Forward-Thinking
Social Media-Inspired Science Books
Social Media-Inspired Science Books
This Japanese Book Teaches DIY Experiments from YouTube
Retrofitted Family Cruise Ships
Retrofitted Family Cruise Ships
The Princess Cruises Caribbean Princess was Upgraded for Families
play_circle_filledKid-Taught Science Lessons
Kid-Taught Science Lessons
'Tornado in a Jar' is from the Oliver's Science Lab YouTube Series
Facial Recognition Camouflage
Facial Recognition Camouflage
The HyperFace Project Uses a Complex Image to Fool Software
Elemental Skincare Branding
Elemental Skincare Branding
Seaskinne's Packaging is Inspired by Scientific Diagrams
Naturalistic Ultrasonic Humidifiers
Naturalistic Ultrasonic Humidifiers
The Tornado Humidifier Adds a Visual Element to the Experience