Under Armour's Run to Vote Initiative Helped Increase Voter Turnout
Jana Pijak — November 11, 2020 — Marketing
References: thedrum
Under Armour recently launched its 'Run To Vote' initiative leading up to this year's US presidential election in an effort to help increase voter turnout while reminding consumers how impactful their voice is.
The program is the first of its kind for the sportswear brand who aimed to "make voting less of a struggle for their US employees and the communities in which they live" by giving "teammates nationwide three hours of paid time off to vote in person or by mail." In addition to this gesture, Under Armour also launched a microsite in partnership with Vote.org where both employees and the public had access to important information.
Lastly, the brand went one step further to join forces with community organization in an effort to raise voter turnout and awareness by hosting events like an October running challenge that featured an 11.3 mile distance, marking the November 3rd date of this year's election.
Image Credit: Under Armour
The program is the first of its kind for the sportswear brand who aimed to "make voting less of a struggle for their US employees and the communities in which they live" by giving "teammates nationwide three hours of paid time off to vote in person or by mail." In addition to this gesture, Under Armour also launched a microsite in partnership with Vote.org where both employees and the public had access to important information.
Lastly, the brand went one step further to join forces with community organization in an effort to raise voter turnout and awareness by hosting events like an October running challenge that featured an 11.3 mile distance, marking the November 3rd date of this year's election.
Image Credit: Under Armour
Trend Themes
1. Increased Voter Turnout - Opportunity for brands to develop initiatives that encourage and support higher voter turnout.
2. Corporate Social Responsibility - Brands can leverage their social impact by implementing initiatives that support civic engagement and democratic participation.
3. Partnerships with Community Organizations - Brands can collaborate with community organizations to maximize the reach and impact of voter support programs.
Industry Implications
1. Sportswear - Sportswear brands can create branded initiatives to support and encourage voter engagement among their customers.
2. Technology - Technology companies can develop platforms and tools to facilitate voter information and engagement.
3. Event Management - Event management companies can partner with brands to organize events that promote voter awareness and turnout.
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