BABE Wine and Bumble are Covering Breakup Moving Cost
Grace Mahas — July 31, 2020 — Marketing
References: instagram
To help ease the pain of a breakup — which, thanks to the forced close proximity of the pandemic, has become all too common — BABE Wine and Bumble have joined forces to cover the moving costs for newly singles who were living with ex-partners.
From Thursday, July 30 through Thursday, August 6, those who are newly single and looking for a fresh start can tag themselves (or a friend who’s newly single) in BABE’s post on Instagram. Five winners will be chosen and have all their furniture and belongings moved. The promotion also offers to help "remove all traces of your ex from your phone," "hand-tailor the perfect Bumble profile," and "assemble complicated Swedish furniture while you drink."
Image Credit: BABE Wine, Bumble
From Thursday, July 30 through Thursday, August 6, those who are newly single and looking for a fresh start can tag themselves (or a friend who’s newly single) in BABE’s post on Instagram. Five winners will be chosen and have all their furniture and belongings moved. The promotion also offers to help "remove all traces of your ex from your phone," "hand-tailor the perfect Bumble profile," and "assemble complicated Swedish furniture while you drink."
Image Credit: BABE Wine, Bumble
Trend Themes
1. Breakup Support Services - Opportunity for businesses to provide services and products that support individuals going through breakups, such as moving expenses, profile creation, and emotional support
2. Social Media Promotions - Opportunity for businesses to leverage social media to engage with consumers and offer promotions to increase brand awareness and customer loyalty
3. Collaborative Marketing - Opportunity for businesses to collaborate with other brands to increase reach and appeal to a wider audience
Industry Implications
1. Moving and Relocation - Potential for disruption in the moving industry by offering breakup special packages and incentivizing moving services through promotions and collaborations
2. Online Dating and Matchmaking - Opportunity for online dating businesses to partner with related industries to offer value-added services to customers to increase user engagement and satisfaction
3. Alcohol and Beverage - Opportunity for alcohol and beverage companies to collaborate with other businesses, such as dating apps, to offer creative promotions and appeal to a wider audience
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