The Tylt Collects Opinions from Gen Z & Millennial Readers
Laura McQuarrie — September 28, 2019 — Pop Culture
The Tylt is a platform that covers everything from culture and politics to sports and entertainment and asks readers to weigh in on a variety of topics. On the social polling platform, the Gen Z and Millennial target audience can vote to answer questions like "Is it weird to use a coupon on a date?" or "Greta Thunberg for president?" covering a wide range of topics that reveal readers' seasonal beverage preferences to more serious topics like their political beliefs.
Beyond the votes that they cast on The Tylt, users are also able to share content to social media to double their vote, as well as follow the results of the polls to see the final tallies. Polls are also paired with articles, which may or may not help to change a reader's mind.
Beyond the votes that they cast on The Tylt, users are also able to share content to social media to double their vote, as well as follow the results of the polls to see the final tallies. Polls are also paired with articles, which may or may not help to change a reader's mind.
Trend Themes
1. Youth-powered Polling - Platforms that rely on the opinions of Gen Z and Millennials for decision-making and content creation present an opportunity to gather valuable insights and feedback.
2. Social Media Integration Polling - Integrating social media sharing with polling platforms can increase engagement and broaden the reach of the polls, creating opportunities for user-generated content and viral marketing.
3. Opinion-driven Content Creation - Platforms that create content based on user opinions and votes can generate highly shareable content, drive traffic, and increase reader engagement.
Industry Implications
1. Media - Incorporating interactive polling into digital media platforms presents an opportunity to create more engaging content, drive traffic, and better understand readership preferences.
2. Marketing - Integrating polling and user-generated content into marketing campaigns can help brands create more authentic connections with their target audience and build brand loyalty.
3. Politics - Using polling platforms to gauge public opinion on political issues can help politicians better understand their constituents and make more informed decisions.
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