The Jones Soda 'Vote 2020' Labels Streamline Voter Registration
Michael Hemsworth — September 4, 2020 — Marketing
The Jones Soda 'Vote 2020' labels have been launched by the beverage brand as a new initiative in partnership with the Voter Participation Center (VPC) that will help eligible voters to register and more.
The labels can be found on the Jones Cream Soda flavor and feature a QR code on the rear that can be easily scanned before allowing users to register to vote in just two minutes. The front of the label features the phrase 'Voting Beats Not Voting' and will help to catch eyes on store shelves this fall when Americans get ready to head to the polls.
Jones Soda Interim CEO Jamie Colbourne spoke on the new Jones Soda 'Vote 2020' labels saying, "The right to vote is a cornerstone of American democracy but millions of eligible voters aren’t registered even in a normal year, and this year is obviously not normal. Registration numbers are at historic lows because the pandemic has shut down many voter registration sites and live events. We created our Vote 2020 bottles to both inspire people to register and give them a way to do it without even putting down their drink. We hope to reach our core consumer set, Gen-Zers, who make up 10% of the eligible voting pool, and make a real impact on the voices that get heard on Election Day and beyond.”
The labels can be found on the Jones Cream Soda flavor and feature a QR code on the rear that can be easily scanned before allowing users to register to vote in just two minutes. The front of the label features the phrase 'Voting Beats Not Voting' and will help to catch eyes on store shelves this fall when Americans get ready to head to the polls.
Jones Soda Interim CEO Jamie Colbourne spoke on the new Jones Soda 'Vote 2020' labels saying, "The right to vote is a cornerstone of American democracy but millions of eligible voters aren’t registered even in a normal year, and this year is obviously not normal. Registration numbers are at historic lows because the pandemic has shut down many voter registration sites and live events. We created our Vote 2020 bottles to both inspire people to register and give them a way to do it without even putting down their drink. We hope to reach our core consumer set, Gen-Zers, who make up 10% of the eligible voting pool, and make a real impact on the voices that get heard on Election Day and beyond.”
Trend Themes
1. QR Code Voter Registration - Jones Soda's 'Vote 2020' labels feature a QR code that allows users to register to vote in just two minutes, showcasing the trend of using QR codes for convenient voter registration.
2. Branding for Voter Engagement - Jones Soda's 'Vote 2020' labels with the message 'Voting Beats Not Voting' demonstrate the trend of brands using their products as a platform to encourage voter engagement.
3. Streamlining Voter Registration - Jones Soda's partnership with the Voter Participation Center to simplify the voter registration process highlights the trend of companies working collaboratively to streamline voter registration and participation.
Industry Implications
1. Beverage Industry - The Jones Soda 'Vote 2020' labels exemplify the potential for beverage companies to leverage their products to promote social and political causes.
2. Marketing and Advertising Industry - The use of Jones Soda's 'Vote 2020' labels demonstrates how marketing and advertising can be used as a tool to drive voter engagement and increase voter registration.
3. Technology Industry - The integration of QR codes on Jones Soda's 'Vote 2020' labels highlights the role of technology in simplifying and digitizing the voter registration process.
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