Drinking vinegars with varying flavors and benefits are increasingly popular
Trend - Beverage brands are releasing drinking vinegars that come in a range of flavors, or that provide enhanced benefits. Everything from collagen-infused vinegars to sweet and savory flavors are now available to consume straight or mixed into other beverages.
Insight - Consumers are increasingly prioritizing natural health where they can, particularly as more lean away from ingredients that they consider harsh or having "too many chemicals." Consumers are now more informed on the various ingredients that go in their topical or ingestible products, and are more discerning about what they use.
Insight - Consumers are increasingly prioritizing natural health where they can, particularly as more lean away from ingredients that they consider harsh or having "too many chemicals." Consumers are now more informed on the various ingredients that go in their topical or ingestible products, and are more discerning about what they use.
Workshop Question - How can your brand prioritize and highlight natural ingredients?
Trend Themes
1. Drinking Vinegars - Beverage brands are releasing drinking vinegars that come in a range of flavors and enhanced benefits.
2. Better-for-you Probiotic Beverages - Consumers are prioritizing natural health and seeking out better-for-you, probiotic beverages.
3. Low-sugar Gut Health Beverages - Brands are launching low-sugar beverages for gut health that contain prebiotics and probiotics.
Industry Implications
1. Beverage Industry - New and established beverage brands can benefit from releasing drinking vinegars, low-sugar gut health beverages, and better-for-you probiotic beverages.
2. Health and Wellness Industry - Health and wellness professionals can promote drinking vinegars, low-sugar gut health beverages, and better-for-you probiotic beverages as a natural and healthy way to support gut health and overall wellness.
3. Fitness Industry - Fitness professionals can recommend low-sugar gut health beverages to clients as a way to replenish electrolytes and improve endurance performance.
