Home tech focuses on helping create a clean home during the pandemic
Trend - Home tech typically focuses on connectivity and convenience. However, the pandemic has ushered in a renewed focus on sanitization and hygiene that will persist, especially for Gen X parents who already have a high household spend.
Insight - Throughout the pandemic, members of Generation X have found themselves in a unique position. This generation typically is the head of a household, while also working from home in high numbers. Many are taking care of elderly parents as well. This is why this familycentric consumer will prioritize caution in their home space.
Insight - Throughout the pandemic, members of Generation X have found themselves in a unique position. This generation typically is the head of a household, while also working from home in high numbers. Many are taking care of elderly parents as well. This is why this familycentric consumer will prioritize caution in their home space.
Workshop Question - Where does your customer fall in terms of their family dynamic?
Trend Themes
1. Renewed Focus on Sanitization and Hygiene - The pandemic has ushered in a renewed focus on sanitization and hygiene that will persist, especially for Gen X parents who already have a high household spend.
2. Touchless and Smart Home Appliances - Consumers are looking for more touchless and smart home appliances to support more hygienic experiences and reduce the need for surface contact.
3. Real-time Monitoring and Air Filtration - Real-time monitoring of air quality and air filtration technology are in demand as consumers seek out ways to effectively keep their homes free from germs and bacteria.
Industry Implications
1. Smart Home Industry - The smart home industry is poised to benefit from the renewed focus on sanitization and hygiene with the introduction of touchless and smart home appliances.
2. Air Purifier Industry - The air purifier industry is seeing a surge in demand for effective air filtration systems that can monitor air quality in real-time.
3. Household Appliance Industry - The household appliance industry is responding to the demand for hygienic home appliances that use steam and heat to disinfect and kill bacteria and viruses.
