Luxury and collectable communities reference authentication systems
Trend - Within collectible culture -- such as sneaker culture, luxury fashion markets, and more -- scarcity is integral to the appeal. Authentication systems are leveraged in these spaces to increase value. This alleviates consumer concerns surrounding counterfeit products and streamlines the purchase procedure while adding an extra transparency element.
Insight - Consumers who participate in collectible culture value authenticity due to the scarce production of the market. They pride themselves on owning something hard to obtain. As short supply markets function differently from traditional retail, consumers interested in this space actively seek out methods to authenticate their purchases. This eases any consumer's concern about genuine products and reassures them through their shopping experience.
Insight - Consumers who participate in collectible culture value authenticity due to the scarce production of the market. They pride themselves on owning something hard to obtain. As short supply markets function differently from traditional retail, consumers interested in this space actively seek out methods to authenticate their purchases. This eases any consumer's concern about genuine products and reassures them through their shopping experience.
Workshop Question - How can your company help consumers create a memorable shopping experience?
Trend Themes
1. Collectible Culture Authentication - Authentication systems are being leveraged in collectible culture and luxury markets to increase product value.
2. Blockchain Authentication - Blockchain technology helps maintain authenticity for trading cards and other high-value items.
3. Sneaker Authentication Programs - E-commerce giants like eBay and StockX offer sneaker authentication services to ensure that customers receive genuine products.
Industry Implications
1. Luxury Goods Market - The luxury goods market can leverage authentication systems to add transparency and increase product value.
2. Collectibles Market - The collectibles market requires authentication systems to maintain product authenticity and value.
3. E-commerce - E-commerce businesses can incorporate authentication systems to create customer trust and stand out from competitors.
5 Featured, 44 Examples:
72,012 Total Clicks
Date Range:
Jun 18 — Nov 20
Trending:
Mild
Consumer Insight Topics:
