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Deficiency Testing

At-home deficiency testing is an increasingly popular health and wellness tool

Trend - Brands are increasingly offering at-home testing kits that assess various deficiencies that may impact people's health. Everything from testing hormone levels for fertility to testing for vitamin D deficiencies can now be done from home.

Insight - Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic. Health-conscious consumers are increasingly seeking out at-home testing options that they would have once had to receive in clinics, and appreciate the ease and convenience these options offer them.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. At-home Health Testing Kits - Brands are offering a variety of at-home testing kits that assess deficiencies, from testing hormone levels for fertility to testing for vitamin D deficiencies.
2. Empowerment Through Personal Health Control - Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic.
3. Holistic Health Solutions - Brands are developing comprehensive testing solutions that offer more than basic diagnostics, allowing for a more personalized, holistic approach to healthcare.
Industry Implications
1. Healthcare Technology - There is an opportunity for healthcare technology companies to create new, accessible, and affordable testing solutions for consumers.
2. Health and Wellness - The health and wellness industry can offer holistic solutions based on at-home testing results, providing personalized care and support.
3. Beauty and Skincare - Skincare and beauty companies have an opportunity to develop products and services that focus on hormonal imbalances and promote healthy skin from the inside out.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 74 Examples:
92,661 Total Clicks
Date Range:
May 19 — Nov 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Skincare Health Kits
Skincare Health Kits
Veracity is a Skincare Brand That Tests for Hormonal Imbalances
Caring for the body’s largest organ, the skin, is a job that starts from the inside out and Veracity is a skincare brand that sets itself apart by targeting hormonal imbalances. The brand... MORE
At-Home Health Kits
At-Home Health Kits
Kean Health Kits Enhance Individual Wellness
Kean Health is a new brand that’s helping people become healthier, one person at a time, with its at-home testing kits. Created to make wellness accessible, the kits help people gain insight... MORE
At-Home Vitamin D Deficiency Tests
At-Home Vitamin D Deficiency Tests
Everlywell's 'Vitamin D Test' Helps Users to Prevent Symptoms
Home testing kit service Everlywell offers a variety of affordable medical tests that make it easier than ever for consumers to get quick results without ever having to step into a doctor’s... MORE
At-Home Lab Tests
At-Home Lab Tests
Base's Mail-In Test Kits Help to Improve Sleep, Diet, Stress and More
Base makes nutritionist- and doctor-approved at-home lab tests so that people can enhance their health in different areas. There are two different plans for getting closer to health goals: BASE... MORE
Comprehensive At-Home Thyroid Tests
Comprehensive At-Home Thyroid Tests
Everlywell Offers a Thyroid Test Using Physician-Approved Labs
Everlywell offers a leading at-home thyroid test that measures an individual’s thyroid hormone levels from the comfort of their home. The test detects three main thyroid hormones including TSH,... MORE
At-Home Hair Analysis Kits
At-Home Hair Analysis Kits
Mineralife's Mineral Hair Analysis Test Kit Provides Health Insights
Mineralife recently introduced a Mineral Hair Analysis Test kit that helps to give customers insight into their health and nutrition. As Mineralife offers a variety of supplements, it recognizes... MORE
At-Home Celiac Screening Kits
At-Home Celiac Screening Kits
imaware's 'Celiac Disease Screening Test' is Convenient and Reliable
imaware is an American proactive medical screening service that helps the many consumers throughout the country who avoid routine testing due to the cost and inconvenience that’s often... MORE
play_circle_filledAt-Home Progesterone Test Kits
At-Home Progesterone Test Kits
Proov Helps Women Understand More About Their Reproductive Health
Proov is empowering women to have more medical knowledge available to them and thanks to the company’s new at-home progesterone test kits, women can now become more knowledgeable about their... MORE
Holistic At-Home Fertility Tests
Holistic At-Home Fertility Tests
Carrot Fertility Launches New Female Fertility and Wellness Test
Carrot Fertility, a leading American healthcare benefits provider, has partnered with imaware, a digital health company specializing in at-home testing, to launch the Female Fertility and Wellness... MORE

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