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Autonomous Assistance

Assistance features in cars are becoming more sophisticated & intuitive

Trend - Brands are investing in features that will enable drivers, as well as autonomous vehicles, to be safer. These designs are specifically employed to make the transition to autonomous vehicles easier or help consumers enjoy a more intuitive ride.

Insight - As technology is becoming an inseparable part of the lifestyles of consumers, many are excited about bigger transitions that will enable them to save time, enjoy convenience and efficiency, or something else unique to their needs. Aware that these things don't happen overnight, individuals are eager to begin the process but are wary of possible problems. As a result, they are looking to technology to solve their worries and ensure minimal risk.
Workshop Question - How might your brand address the deployment of a futuristic concept?
Trend Themes
1. Investments in Sensor Technology for Autonomous Driving - Investments from companies like Porsche into sensor technology startups are driving innovation in self-driving vehicles' ability to operate in harsh weather conditions or new environments.
2. Real-time Road Monitoring for Autonomous Vehicles - Honda's innovative road condition reporting system featuring forward-facing cameras and sensors will allow vehicles to automatically detect the quality of lane lines and hazards in real-time; this data is then collected and uploaded to a secure server that road operators can assess for necessary repairs.
3. Integrated Autonomous Driving Assistance Systems - Innovations like Lucid Motors' advanced driver assistance system with LiDAR technology and the Comma Two OpenPilot driver assistance device provide drivers with greater peace of mind and the ability to integrate autonomous technology into their driving experience.
Industry Implications
1. Automotive - Advancements in autonomous driving assistance technologies are driving innovation within the automotive industry, creating exciting opportunities for automakers to invest in and develop new features in self-driving vehicles.
2. Technology - Rapid advancements in sensor, camera, and LiDAR technologies are driving innovation within the technology industry, leading to new and more sophisticated products for autonomous driving assistance systems.
3. Transportation and Infrastructure - The implementation of real-time road monitoring systems for self-driving vehicles presents exciting opportunities for transportation and infrastructure professionals to assess road conditions in ways not previously possible, leading to safer roads and improved traffic flow.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
88,452 Total Clicks
Date Range:
Aug 19 — Feb 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Speaker-Equipped Smart Car Speakers
Speaker-Equipped Smart Car Speakers
The Bang & Olufsen Steering Wheel Speaker is Futuristic
The conceptual Bang & Olufsen Steering Wheel Speaker has been designed by Alexandre Picard as a future-facing idea for the automotive industry that imagines how the infotainment system inside... MORE
Autonomous Driver Assistance Devices
Autonomous Driver Assistance Devices
The Comma Two OpenPilot is Safety-Focused
Autonomous driving is poised to help make driving far safer but is still a ways off, so the Comma Two OpenPilot driver assistance device has been developed as a way to help drivers integrate the... MORE
Car Sensor Investments
Car Sensor Investments
Porsche Invested into a Sensor Startup Developing Autonomous Technologies
Porsche has purchased a minority stake in a sensor startup, named TriEye. The sensor startup is based out of Isreal and creates technology for self-driving vehicles to operate in poor weather... MORE
Autonomous Driving Lane Assistance
Autonomous Driving Lane Assistance
Here Announced Its New 3D Road Model Named Here Lanes
Here revealed ‘Lanes’ at CES, which is a 3D road model that will help self-driving cars operate in new environments. The 3D road model is able to provide information to the car, which... MORE
Driving Assistance System Announcements
Driving Assistance System Announcements
Lucid Motors Revealed a New ADAS System for the Lucid Air
Lucid Motors announced that it is testing a new Advanced Driver Assistance System, or ADAS, which will be featured in the new Lucid Air. The ADAS system includes 32 sensors, including a camera and... MORE
play_circle_filledAutonomous Road-Assessing Features
Autonomous Road-Assessing Features
Honda's New Electric Vehicles Monitor Lane Lines and Hazards
Honda is taking steps in the right direction towards a future full of autonomous vehicles with its real-time lane monitoring feature. This feature is referred to by Honda as a ‘vehicle... MORE

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