Assistance features in cars are becoming more sophisticated & intuitive
Trend - Brands are investing in features that will enable drivers, as well as autonomous vehicles, to be safer. These designs are specifically employed to make the transition to autonomous vehicles easier or help consumers enjoy a more intuitive ride.
Insight - As technology is becoming an inseparable part of the lifestyles of consumers, many are excited about bigger transitions that will enable them to save time, enjoy convenience and efficiency, or something else unique to their needs. Aware that these things don't happen overnight, individuals are eager to begin the process but are wary of possible problems. As a result, they are looking to technology to solve their worries and ensure minimal risk.
Insight - As technology is becoming an inseparable part of the lifestyles of consumers, many are excited about bigger transitions that will enable them to save time, enjoy convenience and efficiency, or something else unique to their needs. Aware that these things don't happen overnight, individuals are eager to begin the process but are wary of possible problems. As a result, they are looking to technology to solve their worries and ensure minimal risk.
Workshop Question - How might your brand address the deployment of a futuristic concept?
Trend Themes
1. Investments in Sensor Technology for Autonomous Driving - Investments from companies like Porsche into sensor technology startups are driving innovation in self-driving vehicles' ability to operate in harsh weather conditions or new environments.
2. Real-time Road Monitoring for Autonomous Vehicles - Honda's innovative road condition reporting system featuring forward-facing cameras and sensors will allow vehicles to automatically detect the quality of lane lines and hazards in real-time; this data is then collected and uploaded to a secure server that road operators can assess for necessary repairs.
3. Integrated Autonomous Driving Assistance Systems - Innovations like Lucid Motors' advanced driver assistance system with LiDAR technology and the Comma Two OpenPilot driver assistance device provide drivers with greater peace of mind and the ability to integrate autonomous technology into their driving experience.
Industry Implications
1. Automotive - Advancements in autonomous driving assistance technologies are driving innovation within the automotive industry, creating exciting opportunities for automakers to invest in and develop new features in self-driving vehicles.
2. Technology - Rapid advancements in sensor, camera, and LiDAR technologies are driving innovation within the technology industry, leading to new and more sophisticated products for autonomous driving assistance systems.
3. Transportation and Infrastructure - The implementation of real-time road monitoring systems for self-driving vehicles presents exciting opportunities for transportation and infrastructure professionals to assess road conditions in ways not previously possible, leading to safer roads and improved traffic flow.
