In-game concerts have become popular as people seek at-home entertainment options
Trend - Gaming experiences are now including concerts by real-world celebrity musicians, who are currently restricted in their ability to perform for people live. These in-game experiences include animated versions of the artists and live viewings.
Insight - Consumers are finding more creative ways to entertain themselves without leaving the house, as people around the world are restricted in the recreational options they have outside the home. They're turning to brands that understand their unique circumstances, and are able to support or entertain them as they move forward with their changed lifestyles.
Insight - Consumers are finding more creative ways to entertain themselves without leaving the house, as people around the world are restricted in the recreational options they have outside the home. They're turning to brands that understand their unique circumstances, and are able to support or entertain them as they move forward with their changed lifestyles.
Workshop Question - How is your brand adapting to consumers' constantly changing lifestyles?
Trend Themes
1. In-game Concerts - Virtual in-game concerts have exponentially increased in popularity as people look for alternative ways to see their favorite artists perform live.
2. Remote Entertainment - As people continue to stay at home, there is an increasing need for companies to create remote entertainment options for at-home recreation.
3. Virtual Gathering - In order to maintain a sense of community, there has been a growing trend of virtual gathering spaces that allow people to connect with each other in ways that replicate offline experiences.
Industry Implications
1. Gaming Industry - The gaming industry has become a viable platform for concerts, performances and other forms of entertainment, allowing musicians to reach their audience where in-person events can not.
2. Music Industry - Virtual concerts are a growing trend that musicians can utilize to connect with their fans, even during a time when touring isn't possible.
3. Event Planning Industry - As people have been forced to cancel in-person events, the virtual event planning industry has exponentially increased and created new opportunities for remote gatherings.
4 Featured, 18 Examples:
33,322 Total Clicks
Date Range:
Apr 20 — Oct 20
Trending:
Mild
Consumer Insight Topics:
