This John Lewis Commercial is a Lovely Animal Fable
Mesel Isaac — November 15, 2013 — Special
References: johnlewis & thisiscolossal
This years John Lewis commercial tells the story of a bear and a hare. At the risk of saying too much and spoiling the advertisement, suffice to say the tale is about a hare who is sad because his best friend (a bear) has never celebrated Christmas because he is always hibernating.
John Lewis commercials are considered almost an event in England and are almost as anticipated as the holiday itself. John Lewis commercials are a very interesting kind of advertisement as they feature no products at all. Nevertheless this campaign garnered them 7,000 and 12,000 new Twitter followers and Facebook fans respectively.
According to their marketing director the goal of the John Lewis commercial was to’connect emotionally with our customers’ and it looks like they’ve succeeded.
John Lewis commercials are considered almost an event in England and are almost as anticipated as the holiday itself. John Lewis commercials are a very interesting kind of advertisement as they feature no products at all. Nevertheless this campaign garnered them 7,000 and 12,000 new Twitter followers and Facebook fans respectively.
According to their marketing director the goal of the John Lewis commercial was to’connect emotionally with our customers’ and it looks like they’ve succeeded.
Trend Themes
1. Hand-drawn Stop-motion Commercials - Businesses can explore the nostalgic allure of hand-drawn animation to create emotionally resonant and memorable advertisements.
2. Narrative-based Commercials - Crafting commercials with engaging storylines, relatable characters, and emotional payoff can help brands foster deeper connections with their customers.
3. Emotional Advertising - Investing in advertisements that focus on eliciting emotional responses can differentiate brands from their competitors and create a loyal customer base.
Industry Implications
1. Retail Industry - Retailers can leverage the power of emotional branding to create lasting connections with customers and boost sales.
2. Advertising Industry - Ad agencies and marketers can experiment with different storytelling techniques and animation styles to create innovative and memorable advertisements.
3. Animation Industry - Animation studios can explore the demand for nostalgic, handmade animation techniques and offer their services to brands looking for unique and compelling advertisements.
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