This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table
Christopher Magsambol — December 5, 2015 — Pop Culture
This humorous ad from Old Navy called 'Kid's Table' stars Fred Armisen and Carrie Brownstein of Portlandia who get banished from the adult table for reasons they can't figure out. It takes a kid to point out that their retro and ultra-casual outfits simply don't cut it at the adult's table.
As a beautiful couple walks in -- donning Old Navy -- they are gladly welcomed to the dinner party, bypassing the kid's table as if they don't exist. Soon enough, the same child speaks up and says all they have to do is simply go to Old Navy and purchase a different outfit.
The commercial's rather obscure tone is indicative of the twosome's television show, and departs from the typical heartwarming Christmas commercials. Old Navy however, opts for socially awkward, yet hilarious characters -- ones you probably don't want to spend Christmas dinner with.
As a beautiful couple walks in -- donning Old Navy -- they are gladly welcomed to the dinner party, bypassing the kid's table as if they don't exist. Soon enough, the same child speaks up and says all they have to do is simply go to Old Navy and purchase a different outfit.
The commercial's rather obscure tone is indicative of the twosome's television show, and departs from the typical heartwarming Christmas commercials. Old Navy however, opts for socially awkward, yet hilarious characters -- ones you probably don't want to spend Christmas dinner with.
Trend Themes
1. Holiday Fashion Humor - The trend of creating humorous and unexpected ads with a holiday twist that poke fun at fashion can leverage the emotional attachment people have with Christmas and create memorable brand experiences.
2. Disruptive Clothing Retail - Clothing retailers that aim to disrupt the traditional retail industry by offering fast and trendy fashion at affordable prices, such as Old Navy, can capitalize on the growing demand for budget-friendly and fashionable clothes.
3. Comedy-focused Ads - The trend of producing comedy-focused ads, like the 'Kid's Table' ad from Old Navy, can create a distinct brand personality and set a playful and lighthearted tone that resonates with customers.
Industry Implications
1. Fast Fashion Retail - The fast fashion retail industry can benefit from leveraging humor in their advertising to connect with younger consumers and create a unique brand image.
2. Television and Film Industry - The television and film industry can create partnerships with fashion brands and leverage comedy to create branded content that's sure to entertain consumers.
3. Advertising Industry - The advertising industry can disrupt the traditional holiday marketing approach by employing comedy and humor to create ads that stand out and leave a lasting impression.
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