The Star Wars Smoking PSA Enlists C-3PO to Warn Children
Deborah Kim — July 28, 2011 — Marketing
References: themarysue
This hilarious vintage Star Wars Smoking PSA isn't exactly the most convincing, but it sure is worth the watch. The PSA starts off with a frazzled C-3PO looking for his buddy R2D2. He later finds him smoking up a chimney in a back corner of the transformer room. R2D2 claims that "Smoking is grown up" and later, C-3PO goes on to say that it is bad for the heart and lungs.
At one point of the Star Wars Smoking PSA, C-3PO stands and talks straight into the camera, telling children that smoking is dangerous and "not adult." I'm not certain that this PSA deterred any children from picking up a pack of cigarettes, but I am hopeful that there was at least one kid out there that didn't want to let C-3PO or R2D2 down.
At one point of the Star Wars Smoking PSA, C-3PO stands and talks straight into the camera, telling children that smoking is dangerous and "not adult." I'm not certain that this PSA deterred any children from picking up a pack of cigarettes, but I am hopeful that there was at least one kid out there that didn't want to let C-3PO or R2D2 down.
Trend Themes
1. Vintage Smoking Psas - Opportunity for creating new and creative anti-smoking campaigns using nostalgic elements.
2. Star Wars Smoking PSA - Potential for leveraging popular culture references to raise awareness about smoking dangers.
3. Creative Anti-smoking Messaging - Chance to develop unique and engaging ways to discourage smoking among children and youth.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity to develop anti-smoking campaigns that resonate with target audiences.
2. Entertainment and Media - Opportunity to incorporate popular characters and franchises into educational campaigns about smoking hazards.
3. Public Health and Wellness - Potential for utilizing creative messaging and media to promote tobacco-free lifestyles among the youth.
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