These Texas Pete Ads Show the Power of the Flavor Its Products Offer
Riley von Niessen — August 31, 2016 — Lifestyle
References: cenergy & adsoftheworld
Creative Energy, an advertising agency that's based in Johnson, USA, worked with Texas Pete in order to humorously exaggerate the flavors of its sauces.
The project, which includes five different commercials, was headed by Will Griffith, who received help from Creative Director Greg Nobles and Art Director Hannah Howard. In each of the ads, the mouth is imagined as a stage, with the red curtains that frame it surrounded by cartoon-like teeth to make this especially clear.
Once the curtains open, a different Texas Pete product is revealed, with its 'Cha!' hot sauce and its 'Hot Buttery Wing Sauce' in the mix. In the latter, the cast stars a brick of butter that's dressed in what's assumed to be a sultry dress, who is seducing a pepper that's laying on top of a bed. Meanwhile, the Cha! commercial shows the hot sauce kicking a person dressed up as a tongue, all while shouting "Cha!" repeatedly.
The project, which includes five different commercials, was headed by Will Griffith, who received help from Creative Director Greg Nobles and Art Director Hannah Howard. In each of the ads, the mouth is imagined as a stage, with the red curtains that frame it surrounded by cartoon-like teeth to make this especially clear.
Once the curtains open, a different Texas Pete product is revealed, with its 'Cha!' hot sauce and its 'Hot Buttery Wing Sauce' in the mix. In the latter, the cast stars a brick of butter that's dressed in what's assumed to be a sultry dress, who is seducing a pepper that's laying on top of a bed. Meanwhile, the Cha! commercial shows the hot sauce kicking a person dressed up as a tongue, all while shouting "Cha!" repeatedly.
Trend Themes
1. Exaggerated Flavor Marketing - Using humor and creativity to exaggerate the flavors of products in marketing campaigns.
2. Mouth as a Stage Concept - Imagining the mouth as a stage to visually showcase the products and enhance the theatrical experience.
3. Cartoon-like Visual Elements - Incorporating cartoon-like teeth and props to create visually engaging commercials.
Industry Implications
1. Food and Beverage Marketing - Opportunity for food and beverage companies to create exaggerated flavor campaigns to capture consumer attention.
2. Advertising and Marketing Agencies - Potential for advertising and marketing agencies to utilize the concept of the mouth as a stage in their creative campaigns.
3. Animation and Visual Effects - Demand for animation and visual effects studios to create cartoon-like elements for commercials and advertisements.
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