The Latest Addition to Coffee-Mate Creamers is a Festive Gingerbread
References: coffee-mate.tumblr & adweek
This quirky ad for Nestlé's newest Coffee-Mate flavor features a gingerbread man. The ad was created to promote the delicious new gingerbread creamer flavor, which is being promoted by a festive gingerbread man himself.
The ad begins in a brainstorming session at the Nestlé head offices. The marketing team is conjuring ideas for a new Christmas-flavored coffee creamer. An employee named Fred suggests gingerbread. However, the new Nestlé mascot, the gingerbread man, comes back to suggest a "Fred flavor." The aggressive little mascot brings a humorous aspect to the ad and certainly gets people thinking about the upcoming Christmas season.
The gingerbread man, who is voiced by the brand's spokesman Joel Hubbard brings a comical twist to the satirical coffee creamer ad.
The ad begins in a brainstorming session at the Nestlé head offices. The marketing team is conjuring ideas for a new Christmas-flavored coffee creamer. An employee named Fred suggests gingerbread. However, the new Nestlé mascot, the gingerbread man, comes back to suggest a "Fred flavor." The aggressive little mascot brings a humorous aspect to the ad and certainly gets people thinking about the upcoming Christmas season.
The gingerbread man, who is voiced by the brand's spokesman Joel Hubbard brings a comical twist to the satirical coffee creamer ad.
Trend Themes
1. Festive-flavored Creamer - There is an opportunity to create more festive-themed flavors of coffee creamer to appeal to seasonal consumer preferences.
2. Mascot Advertising - Using mascots in advertising can bring a comical twist and create memorable campaigns that resonate with consumers.
3. Satirical Ads - Satirical advertisements can engage and entertain audiences while effectively promoting products or services.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage the trend of festive-flavored creamers to expand their product offerings and attract seasonal customers.
2. Advertising and Marketing Industry - The advertising and marketing industry can explore the use of mascots in campaigns to create memorable and humorous advertisements.
3. Consumer Goods Industry - The consumer goods industry can adopt satirical advertising strategies to engage and captivate audiences, leading to increased brand awareness and sales.
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