Staple's 'Office by Martha Stewart' Line Emphasizes Organization
Katherine Pendrill — August 17, 2016 — Art & Design
References: staples & businesswire
When it comes to back-to-school supplies, Staples is going beyond the basics with its new 'Office by Martha Stewart' collection. Instead of colorful pens and binders, this sophisticated collection appeals to older, female shoppers who are looking for tools that will keep them organized throughout the upcoming year.
Staple's Office by Martha Stewart line is made up of three different collections that cater to different personalities and design preferences. Within each collection are products such as desktop organizers, corkboards and notebooks. Each collection boasts a clean, minimalist color scheme that is likely to appeal to college-aged women or moms looking to revamp their home office.
By catering to the needs of older students and their parents, Staples cleverly positions itself as a one-stop-shop for back-to-school supplies.
Staple's Office by Martha Stewart line is made up of three different collections that cater to different personalities and design preferences. Within each collection are products such as desktop organizers, corkboards and notebooks. Each collection boasts a clean, minimalist color scheme that is likely to appeal to college-aged women or moms looking to revamp their home office.
By catering to the needs of older students and their parents, Staples cleverly positions itself as a one-stop-shop for back-to-school supplies.
Trend Themes
1. Sophisticated School Supplies - The trend of creating upscale, stylish and refined school supplies for mature students is an opportunity to create new product lines aimed at a more adult demographic.
2. Celebrity-endorsed Products - Celebrity-branded products is a trend that companies can leverage to attract a larger audience and create new product lines.
3. Organizational Tools - Creating organizational products that cater to individuals who desire order and productivity is an opportunity to innovate on a functional level.
Industry Implications
1. Office Supplies - The office supply industry can capitalize on the trend toward more sophisticated and stylish products that cater to a more adult demographic.
2. Celebrity Branding - The trend of celebrity endorsements offers opportunities for companies to collaborate with popular names, extending their reach to a larger audience.
3. Productivity Tools - The demand for organizational tools presents opportunities for companies to create innovative products that cater to individuals who want to be more productive.
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