The Osaka International Airport's Sky-Yan Celebrates the Airport's 75th
Laura McQuarrie — June 21, 2014 — World
References: osaka-airport.co.jp & en.rocketnews24
To commemorate the 75th anniversary of Osaka International Airport, a super cute mascot named Sky-Yan was recently introduced. The name was one of thousands submitted by the public earlier this year, combining the Japanese word for "sky" with a "yan," which is used to communicate emphasis in the Osaka dialect. Sky-Yan is full of personality and her interests include roaming the airport and fashion, as demonstrated by her chic necktie. The new mascot's job will be to bring smiles to the faces of travelers.
Sky-Yan will be joining forces with Kan-Kun, the official mascot of Kansai International Airport as part of a friendly promotional campaign to encourage travel to these regions. The introduction of Sky-Yan also means that there will probably be a ton of cute Sky-Yan merchandise coming to the Osaka International Airport too.
Sky-Yan will be joining forces with Kan-Kun, the official mascot of Kansai International Airport as part of a friendly promotional campaign to encourage travel to these regions. The introduction of Sky-Yan also means that there will probably be a ton of cute Sky-Yan merchandise coming to the Osaka International Airport too.
Trend Themes
1. Airport Mascots - Airports are incorporating cute and interactive mascots to bring delight and personality to the travel experience.
2. Regional Promotional Campaigns - Airports and tourism boards are forming partnerships and using creative advertising tactics to promote travel to lesser-known destinations.
3. Personalized Customer Experience - Mascots and other customer service representatives are being used to create a more personalized and enjoyable experience for travelers.
Industry Implications
1. Tourism - Tourism boards and airports can partner with mascot designers and manufacturers to create memorable marketing campaigns and merchandise.
2. Hospitality - Hotels, resorts and other hospitality businesses can incorporate mascots and personalized customer service to differentiate themselves and create a fun and memorable guest experience.
3. Retail - Retailers and manufacturers can capitalize on the popularity of airport mascots by creating and selling related merchandise in their stores.
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